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The encyclopedia · Sales & Retail · Strategic decision · 1970s–2023

Asia Watch & Jewelry lost money for three years before closing its 50-year-old Taipei shop

Wanhua's 50-year-old Asia Watch & Jewelry closed in 2023 after 2–3 years of losses: customers bought watches online and came in only for free strap adjustments.

Asia Watch & Jewelry · 2023-11

What happened

Asia Watch & Jewelry stood on Xiyuan Road in Wanhua, Taipei, near Longshan Temple and the Monga night market, for more than fifty years. The neighborhood watch and jewelry store was run as a family business, and its first employee, Uncle Liu, had worked there since his twenties — he was 80 when the shop closed, with more than fifty years of service. In the shop's heyday, three decades earlier, it was open from nine in the morning until midnight.

In late 2023 the shop posted a notice that it would close at the end of November. The reasons the staff gave were the economic downturn and the replacement of traditional watches by phones and smartwatches. Uncle Liu told reporters the store had been losing money for the past two to three years and that it was time to close. He described how customers now bought watches online and came to the shop only to have the straps resized.

Real-estate analysts quoted in the reports pointed out that the area's foot traffic was not the problem — Longshan Temple still draws crowds of tourists and worshippers, and the neighborhood is full of long-established shops. The closure reflected the retail format, not the street: a ground floor of about 30 ping plus a basement of roughly the same size, with rent estimated at NT$80,000–110,000 a month, serving customers who no longer needed a watch shop at all.

Why it happened

  • The shop subsidized the channel that killed it: customers bought watches online and used the shop's counter for free strap adjustments, so its expertise became a free service desk for other sellers.
  • The category itself shrank: phones and smartwatches replaced traditional watches, removing the reason a neighborhood watch store existed.
  • The owners let the losses run two to three years before closing, keeping the old format open without adapting while paying an estimated NT$80,000–110,000 monthly rent on property the shop did not own.
What it cost50-year-old shop gone after 2–3 straight years of lossescostly

The lesson

When customers come only for services tied to someone else's sale, the traffic is already gone. Staying open pays rent to confirm it — charge for the service, change the model, or close early.

Aftermath

The shop closed at the end of November 2023 as announced. The case drew attention because the area itself was healthy — analysts noted Longshan Temple still draws heavy foot traffic, and a separate 40-year-old Ximending watch shop had just paid NT$130 million for a storefront elsewhere in the city. The store's end was read as the end of the format, not of the street. No successor store or online operation followed.

Sources

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    Somewhere, someone solved the problem this company failed at. 2nd Opinion →