Vera Bradley's turnaround ran out: CEO and CFO out, Pura Vida sold at a loss
Revenue fell 24%, losses tripled, guidance was suspended and the board created a 'Strategy and Transformation' committee as Project Restoration failed.
事例を読むmistake.clubCASESTUDIES.CHAT のアーカイブ
失敗から学ぶ。
できれば、他人の失敗から。
事業の失敗、大きな代償を払った意思決定、そこから得られる教訓。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
最新の事例
300 最新事例 · 定期更新Ryanair taunted BA with 'Geography for Dummies' — and got its own map shamed
After a BA flight landed in Edinburgh instead of Düsseldorf, Ryanair tweeted a joke — and Twitter replied with Ryanair's own wrong-city landings.
事例を読むDavaIndia's open admin APIs gave strangers super-admin control of its pharmacy
Insecure interfaces let anyone create super-admin accounts on the 2,300-store chain's site, exposing ~17,000 orders across 883 stores since late 2024.
事例を読むJapan's Zentoshin collapsed owing ¥115B after suspected 20 years of faked accounts
Osaka's Zentoshin went bankrupt in July 2026 with 63 creditors owed ¥115.16B; Tokyo Shoko Research suspects falsified statements for at least two decades.
事例を読むWestJet pre-cancelled 1,200 flights before a strike, then fumbled rebooking
WestJet scrubbed 1,200+ flights and 150,000 passengers' plans before a mechanics' strike, then faced 'systematically refusing to comply' claims over rebooking.
事例を読むWendy's lost customers for six straight quarters as Peltz lined up a take-private bid
Q2 2026 US same-restaurant sales fell 7% and traffic 12.5% — the sixth straight decline; Wendy's yanked guidance, cut its dividend, and closed 289 restaurants.
事例を読むWells Fargo left ATM withdrawals out of its fee-waiver count, then promised refunds
Wells Fargo's 10-purchase rule to waive a $10 checking fee excluded ATM withdrawals; after a lawmaker's complaint it promised refunds in 2020.
事例を読むVIQ Solutions sent Australian court files to India, then administrators shut it down
The main court transcriber offshored sensitive files against its government contract, went into administration in March 2026 and was wound down in June.
事例を読むVerisk tried to cancel its $2.35B AccuLynx deal after FTC delays; a court said no
A court ruled in August 2026 that Verisk must keep pursuing approval, after an FTC probe sparked by an ended ServiceTitan integration deal.
事例を読むUnity's per-install 'runtime fee' enraged developers; CEO Riccitiello left weeks later
Unity floated and quickly walked back a fee on game installs in September 2023; on October 9 its CEO left all three of his roles.
事例を読むUnitedHealth lost $330B of value in four months and admitted its problems ran deep
Two straight earnings misses, a CEO exit and a DOJ Medicare probe erased $330B in 2025, per Fortune; the returning CEO promised a full reset.
事例を読むTyson shut Yappah, its first Innovation Lab snack, 17 months after launch
Yappah protein crisps, made from chicken trim, vegetable puree, juice pulp and spent grain, sold in cans at $2.99; Tyson quit in October 2019 on viability.
事例を読むT-Mobile raised prices on plans it promised would 'never' change; FCC got 1,600 complaints
In May 2024 T-Mobile added $5 per line to legacy plans it had sold in 2017 with a never-raise-prices promise, citing a caveat found only in its FAQ.
事例を読むT-Mobile planned to move users to pricier plans, called it no price hike, then dropped it
Leaked documents in October 2023 showed T-Mobile moving legacy-plan users to plans costing $5 to $10 more per line; backlash led it to cancel within two weeks.
事例を読むThredUp quit Europe three years after buying Remix for $28M, having put in over $20M
ThredUp said in Aug 2024 that Europe 'really struggled' despite over $20M in cash, and it would exit and seek alternatives for Remix.
事例を読むTelus email went dark for four days after a Dell EMC repair slip on its storage
A flawed repair of failed storage equipment took telus.net offline across B.C. and Alberta in August 2019; Telus apologized and promised bill credits.
事例を読むTarget's DEI retreat angered both sides as comps fell for a third straight year
Target watered down its DEI programs in January 2025 and drew boycotts from the left while still owning the 2023 Pride capitulation — Q1 comps fell 3.8%.
事例を読むA stuck Syniverse server held back Valentine's texts for nine months before releasing them
Syniverse's failed server held texts from Feb 14, 2019 until Nov 7; at least 168,149 arrived at odd hours, some involving people who had since died.
事例を読むSyniverse, which routes texts for US carriers, was hacked for five years unnoticed
Syniverse told the SEC in 2021 that an intruder had been in its systems since May 2016 and had compromised credentials for about 235 customers.
事例を読むSuncorp was ordered to scrap a 60% home insurance hike it could not justify
Australia's financial ombudsman ruled in June 2024 that Suncorp gave no persuasive evidence for a 60% premium rise and ordered it cut to the average increase.
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