事業の失敗、大きな代償を払った意思決定、そこから得られる教訓。
全アーカイブはアプリで翻訳がない事例は、公開済みの原文にリンクし、その言語のまま表示します。
In 2017 credit bureau Equifax revealed a breach exposing the personal data of about 147 million people. The cause was an unpatched software flaw it had failed.
事例を読むIn 2018 it emerged that a quiz app had harvested the data of up to 87 million Facebook users for political firm Cambridge Analytica. Facebook was fined $5.
事例を読むIn 2014 the UK supermarket giant Tesco revealed it had overstated profits by £263 million, booking supplier payments early. The scandal brought criminal.
事例を読むIn 2012 Apple replaced Google Maps with its own, half-finished Maps. Wrong directions and missing cities forced a rare public apology from Tim Cook.
事例を読むTo win adult diners, McDonald's launched the upscale Arch Deluxe in 1996 with the biggest ad budget in fast-food history. It flopped; the chain lost $300M+.
事例を読むBill Hwang's family office bet big, leveraged, and concentrated — using swaps so no bank saw the whole picture. When it blew up in 2021, banks lost ~$10B.
事例を読むWhen the SEC subpoenaed Enron, Andersen's Houston team shredded tons of papers and deleted tens of thousands of emails. The firm was convicted and dissolved.
事例を読むPlanned for 2011, Berlin's new airport opened in October 2020 — nine years late, undone by a fire system its own designer wasn't qualified to build.
事例を読むOn 22 May 2010, programmer Laszlo Hanyecz paid 10,000 BTC for two pizzas — the first real-world bitcoin purchase. Those coins later became worth a fortune.
事例を読むBlackBerry owned the smartphone market, then the iPhone redefined it around touch and apps. Clinging to its keyboards, BlackBerry's share fell to near zero.
事例を読むCEO Philip Schoonover fired ~3,400 higher-paid staff as a 'wage management' move, then re-hired cheaper workers. Sales stalled; the chain died within two years.
事例を読むMeant to send $8M in interest, a botched payment screen sent $900M of principal instead. Some lenders refused to give it back — and a judge initially agreed.
事例を読むOn 19 July 2024 a faulty Falcon sensor config file crashed 8.5 million Windows machines worldwide, grounding flights and idling hospitals, banks and retailers.
事例を読むAfter years of hype, Cyberpunk 2077 shipped in December 2020 riddled with bugs on last-gen consoles. Sony delisted it from the PlayStation Store; CD Projekt.
事例を読むIn 1999 Google's founders offered to sell their search engine to Excite for $1 million. Excite's CEO declined — even after the price fell to $750,000.
事例を読むOn 4 October 2021 a routine command disconnected all of Facebook's data centers. Its DNS servers then withdrew their routes, and Facebook vanished for hours.
事例を読むGoogle sold Glass to enthusiasts in 2013 at $1,500, with a camera on your face. Privacy backlash and the 'Glasshole' stigma sank it; Google killed the consumer.
事例を読むGreensill Capital grew fast on SoftBank money and supply-chain finance. In March 2021 it filed for insolvency, freezing $10B of Credit Suisse funds.
事例を読むIn 2013 James Howells tossed a hard drive holding the keys to 8,000 BTC into a landfill. The coins became worth a fortune; the council won't let him dig.
事例を読むJuicero sold a $400 WiFi-connected juicer for its proprietary produce packs, raising $120M. Bloomberg showed the packs could be squeezed by hand; the company.
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