Yanjiyou built a ¥100M flagship bookstore in Xi'an — 2 years later it had 5 stores left
Yanjiyou expanded on flagship stores built to be destinations. COVID crushed traffic, and the flagships that built the brand became the debt that sank it.
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公開済みの事例
2,000 公開済みの事例 · 随時更新Ireland paid €51m for e-voting machines, used them once, then sold them for €70,000
Ireland bought thousands of Nedap e-voting machines before anyone certified them, used them in one election, and scrapped the lot at scrap value.
事例を読むHowie Hubler was right about subprime and still lost $9B — Morgan Stanley's biggest trade
Howie Hubler shorted $2B in subprime correctly, then sold insurance on $16B in AAA CDOs with the same mortgages — losing $9B, the largest ever at the time.
事例を読むKevin Spacey's Netflix exit stranded a finished film and a $39M charge
In four days Netflix cut Kevin Spacey from House of Cards and shelved a finished film; its next earnings disclosed a $39M charge.
事例を読むCooling failure forced Wikipedia's failover — and the failover itself broke DNS worldwide
An overheating European data center forced Wikipedia to fail over to Florida; the switch broke DNS resolution for every Wikimedia project worldwide.
事例を読むDuolun renamed itself 'PeertoPeer' for the P2P boom — drawing China's record ¥3.47B fine
A ceramics-and-property shell renamed itself after P2P, added 101% in 21 days, and got its controller China's biggest-ever securities fine — ¥3.47 billion.
事例を読むKorek Telecom's chair bribed regulators to strip his partners — a $1.65B award followed
Korek's chair corrupted Iraq's telecom regulator into voiding Orange and Agility's $810M stake; an ICC tribunal found the bribery and charged $1.65B.
事例を読むWatsons oversold a 1-cent mask promo, then insulted the buyers it stiffed
Watsons China oversold a 1-cent mask sale, and when buyers asked why on its livestream, the host compared them to mad dogs and bragged about kicking them out.
事例を読むMiyashita left the brand he founded — then its Tokyo flagship closed
Takahiro Miyashita founded TheSoloist in 2010 and left it in July 2025, after the 15th year. On 30 April 2026 the brand's Aoyama flagship closed.
事例を読むSuzuki skipped required coastdown tests on 26 models; the retests beat the catalog anyway
Suzuki certified 26 models and 2.14 million cars without the legally required coastdown test; made to redo it, every car beat its filed figure.
事例を読むMemorial University of Newfoundland researcher faked a study, then sued journalists
Ranjit Chandra fabricated infant formula and multivitamin studies, used a pseudonym to publish a confirming paper, and lost his Order of Canada.
事例を読むCROOZ sold SHOPLIST after GMV slid from ¥28.2B to ¥17.2B in three years
Japan's fast-fashion EC mall peaked in 2021, then lost ground three years running. In February 2025 CROOZ sold it to Seoul's MEDIQUITOUS, waiving ¥311M of debt.
事例を読むOne ring per lifetime: DR Ring lost ¥52B of market cap in nine months
Di'ai IPO'd in December 2021 on one rule: a man may buy one DR engagement ring in his life. Three years on, revenue had fallen by two-thirds.
事例を読むMakeMyTrip-Goibibo and OYO: India's CCI fined their hotel squeeze Rs 392 crore
CCI found India's top OTA imposed price parity, deep discounts and exclusivity on hotels — and delisted rivals for OYO — fining both a combined Rs 392 crore.
事例を読むTata bought JLR as Ford bled cash — the deal critics called a disaster made Tata global
In 2008, Tata Motors paid $2.3B for Jaguar Land Rover as Ford bled cash. Analysts said Tata overpaid for broken brands. JLR became Tata's most valuable asset.
事例を読むZomato's star-studded 'Har Customer Hai Star' ads backfired as tone-deaf after its IPO
Weeks after its IPO, Zomato's celebrity ads praising delivery partners were mocked as tone-deaf, and its 'well-intentioned' defence was called a non-apology.
事例を読むChina's straddling bus ran one 300m test, raised a fortune, then rusted on the road
TEB-1 carried 300 passengers over 300 metres in Qinhuangdao. Five cities signed pilot deals. Within a year the prototype was scrap and 32 were investigated.
事例を読むGFG Alliance financed Liberty Steel on invoices for unsold goods, then its lender vanished
Sanjeev Gupta's metals empire ran on Greensill's 'prospective receivables' financing and lost roughly $5 billion overnight when Greensill collapsed.
事例を読むThe EU's Airtours veto was annulled in court — then Brussels approved bigger mergers
Brussels blocked Airtours buying First Choice fearing collective dominance, lost in court in 2002, and in 2007 cleared the same consolidation anyway.
事例を読むOrion sold cheaper Choco Pies in China — and blamed the customer who noticed
A netizen's comparison showed Orion snacks cost more in China than Korea. The company denied it, but the damage was done — and sales never recovered.
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