Ola's '8 missed calls from mom' push notification backfired as terrible clickbait
To push 40% off at its Ola Dash grocery arm, Ola flashed '8 missed calls from mom' at users — and drew a backlash for panicking and hurting grieving customers.
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公開済みの事例
2,000 公開済みの事例 · 随時更新Netflix's IT VP rigged vendor deals for kickbacks — convicted on 28 counts
For three years Netflix's VP of IT operations took kickbacks from nine vendors whose products — some with 'severe' performance problems — employees had to use.
事例を読むMicrosoft doubled Xbox Live Gold's price and reversed itself within a day
The only platform charging for free-to-play multiplayer quietly doubled its fee to $120 a year mid-pandemic — then walked the whole hike back in 24 hours.
事例を読むMergepoint abruptly halted its discount currency — court ordered it to compensate users
A Seoul court ruled operator Mergeplus, CEO Kwon Nam-hee and an affiliate must pay 148 users ₩200M over the abrupt 2021 withdrawal of most services.
事例を読むMedikabazaar's board ousted co-founder Vivek Tiwari over fraud and misreporting claims
Board investigators found misappropriation and PwC found revenue-recognition issues; Series C investors filed a ₹278.7 crore indemnity claim.
事例を読むMcDonald's admitted its prices had grown too high as every division's sales fell
After years of increases, McDonald's executives conceded in July 2024 that diners found prices too high — same-store sales fell in every division.
事例を読むMax Brenner's Australian cafes went into administration owing about $50M
The 37-store, 600-staff chocolate cafe chain entered voluntary administration in 2018 while planning new openings — and already carrying roughly $50M of debt.
事例を読むLululemon chased footwear and parkas, lost its leggings magic — and shares fell 80%
New CEO Heidi O'Neill inherits a Lululemon whose category expansion diluted its core: leggings down 20%, NA comps down 12%, share ceded to Alo and Vuori.
事例を読むLeader Formulas recalled Rapture pre-workout after FDA found undeclared DMAA
FDA lab testing confirmed the stimulant DMAA in three Rapture Pre Workout flavours; lot 260327-4 became a Class I recall from nationwide internet sales.
事例を読むLayer'r Shot's deodorant ad drew a government takedown order and an ASCI suspension
India's I&B ministry ordered Twitter and YouTube to pull Layer'r Shot's deodorant ad in June 2022 after ASCI found it breached its code.
事例を読むKroger's Ocado robot warehouses couldn't pay for themselves — $2.6B to unwind
Kroger will shutter three automated fulfillment centers and take roughly $2.6B in charges, refocusing e-commerce on its 2,700 supermarkets instead.
事例を読むKK Mart's 'Allah' socks cost it a criminal charge, boycotts and firebombed outlets
Malaysia's KK Super Mart sold socks printed with the word 'Allah'; the founder was charged, the King summoned him for an apology, and outlets were firebombed.
事例を読むkikki.K's international expansion left it paying overseas leases when the crunch came
Kristina Karlsson's stationery chain, ~$80M revenue and 450 staff, went into receivership in March 2020, weighed down by its 2016 overseas expansion.
事例を読むJunglia: Okinawa's ¥70 billion theme park lost ¥17.3 billion in its first year
The ¥70 billion Okinawa park from the planner behind Universal Studios Japan's revival drew 1 million visitors — far below plan — and lost ¥17.3 billion.
事例を読むJoyful's record ¥9.3B loss forced it to close some 200 family restaurants
Covid turned Joyful's tail of unprofitable 24-hour restaurants into a ¥9.3B net loss — its biggest ever — and a structural reform closing about 200 stores.
事例を読むYork Capital's Houlihan's went from leveraged buyout to Chapter 11 in three years
The 47-restaurant casual dining chain filed for bankruptcy with $77M of liabilities, no interest paid since December 2018, and a $40M stalking-horse bid.
事例を読むHonda scrapped its three US-built EVs before launch to stop $7B of losses
The Honda 0 SUV, Honda 0 sedan and electric Acura RSX, shown at CES as nearly production-ready, were cancelled in March 2026 with Ohio plants already retooled.
事例を読むFrankie's asked health workers to dine in 'out-of-work attire' — then apologized
The Philippine wings chain put up a sign asking COVID frontliners to change clothes before entering, then removed it and publicly apologized within days.
事例を読むForever 21 left Ireland after eight years and about €40M of losses
Forever 21's only Irish store, opened opposite a Penneys in Dublin, closed in 2018 after roughly €40M of losses, lawsuits and a card-data breach.
事例を読むFamily Dollar's pricing gap forced a $130M rescue bid and a profit warning
Dollar Tree's new board chair — hired from rival Dollar General — found Family Dollar's price gap was his biggest bad surprise and started slashing.
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