Dolce & Gabbana's 'chopsticks' ad insulted China — and cost the brand its biggest market
A 2018 ad showing a Chinese model struggling with chopsticks sparked a national boycott. D&G was dropped by retailers and lost China for years.
事例を読む事業の失敗、大きな代償を払った意思決定、そこから得られる教訓。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
A 2018 ad showing a Chinese model struggling with chopsticks sparked a national boycott. D&G was dropped by retailers and lost China for years.
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事例を読む