The encyclopedia · Advertising & PR · Marketing decision · 2024–2025
Workpoint tore up Kan Kantathavorn's contract after the iCon fraud warrants
Thailand's biggest celebrity-endorsed MLM collapsed in October 2024: warrants for 18 suspects went out, and Workpoint terminated its star host the same evening.
Workpoint Entertainment · The iCon Group · Kan Kantathavorn · 2024-10-16
What happened
The iCon Group, founded in June 2018, sold health and beauty products through a direct-selling network and recruited celebrities to front it — Kan Kantathavorn served as marketing director and hosted its events. Turnover passed 10 billion baht in its first five years, half of it in 2021. In October 2024 a television exposé triggered a flood of complaints: more than 2,170 victims, over 841 million baht in claimed damages.
The celebrity fallout began October 10, when Kan was suspended from hosting his Workpoint game show. Min Pechaya terminated her own contracts with the company on October 11, saying she chose to stand with the people. On October 16, the Department of Special Investigation secured arrest warrants for all 18 suspects on fraud and Computer Crime Act charges — and all three celebrities were arrested that day. Bail was denied for everyone.
That evening, Thai Broadcasting Co., the Workpoint subsidiary that managed Kan, announced it was terminating his host-and-artist contract, with a written notice to follow. The warrant, not a conviction, was the trigger: the network cut its star within hours of the police action.
Why it happened
- The arrest warrant was the event Workpoint could not wait past: it terminated the contract the same evening the warrants were issued, before any trial or verdict.
- Kan was marketing director, not just an endorser: his face made the MLM look sanctioned by a TV network, and the network had to sever visibly to keep its own name clean.
- Pressure ran both ways: Min terminated her own iCon contracts five days earlier, proving celebrities were cutting ties to survive — and brands were cutting celebrities just as fast.
The lesson
The warrant, not the verdict, ended the contract: networks drop talent the day police act, because association is the exposure. A face lent to a sales scheme pays when the scheme is fraud.
Aftermath
Workpoint's subsidiary Thai Broadcasting Co. announced the termination on the evening of October 16, 2024, with a written notice to follow. Kan, Min and Sam were all arrested that day, and the court denied bail to all three and to the other defendants. The iCon Group's registration was revoked on January 8, 2025, effective retroactively a day earlier. More than 2,170 victims had filed complaints by October 18, 2024, with damages exceeding 841 million baht.
Sources
- Khaosod — Workpoint announces end of host-artist contract with Kan after iCon warrant
- Wikipedia — The iCon Group case
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