Bona's AI-de-aged Jackie Chan epic cost ¥350M and grossed ¥80M
Legend sold a deepfaked 27-year-old Jackie Chan as its hook; audiences rejected the AI face, and the ¥350M film grossed ¥79.9M — a loss of over ¥300M.
Read the caseBusiness failures, costly decisions and the lessons they leave behind.
The full archive, in the appLegend sold a deepfaked 27-year-old Jackie Chan as its hook; audiences rejected the AI face, and the ¥350M film grossed ¥79.9M — a loss of over ¥300M.
Read the caseSara Emilie Tandberg's Snapchat posts for her brand Careless were not marked as ads. Forbrukertilsynet called it hidden marketing: a 500,000-kroner fine.
Read the caseFounder Jia Guolong confirmed Xibei will shut 102 stores — 30% of the chain — after January 2026 sales fell 50% year-on-year in the pre-made food fallout.
Read the caseA 25-year London firm was rebuilt in 2020 as ScienceMagic.Inc around data and hype — it lost £2M in year one and was liquidated October 2023.
Read the caseTeased at CES 2021 as the finale of a 23-quarter losing streak, the Rollable was scrapped with the whole mobile division — ₩5 trillion of losses and a 2% share.
Read the caseBershka, Pull&Bear, Stradivarius and Uterqüe all left China by 2022. Zara keeps closing stores too — 59 left, and counting, while the group bets on flagships.
Read the case'No.1 satisfaction' claims rested on surveys that never asked if respondents used the service. Japan ordered ¥44.83M in surcharges from four solar sellers.
Read the caseFounded in 2009, Rebonz pioneered luxury rental in Korea; by end-2024 its equity was gone. Yooil Technology Investment took over in December 2025.
Read the caseMarch 2015: 50 paid influencers wore the same Lord & Taylor dress in one weekend, undisclosed. A year later the FTC charged deception; the store settled.
Read the caseSeptember 2011: Forever 21's 'Allergic to Algebra' tee drew accusations of sexism from parents and teachers. The chain apologized and pulled it.
Read the caseFake before-and-after photos, fake SNS reviews, fake scarcity and a Nobel Prize claim: Tokyo found seven violations in one hair tonic campaign.
Read the caseDecember 15, 2025: a model in Qing court dress beside the BJ40 before the Forbidden City's red walls — 'Lord BJ4 arrives.' It was quietly deleted the next day.
Read the caseThe Paris white-shirt house had already signed a court deal in 2016. In 2024 it asked for safeguard again — and its logistics arm followed it into receivership.
Read the caseA provincial spot check found propylene glycol in two batches of the Xinjiang dairy's pure milk. Regulators fined it ¥73.15M and shut its core product line.
Read the caseJohn Lewis advertised a £150 MacBook saving and a £450 Zenbook saving; the laptop had been at full price one day. It refused to hand over sales data.
Read the caseThe fashion-industry news site stopped publishing on Aug 30, 2025; its reporter moved to Food Dive, readers to the wider Dive network.
Read the caseThe Zone paired headphones with a wearable air purifier at about $950; two years on, Dyson halted production after selling only in the thousands.
Read the caseA bed at £349 since April was sold as -44% off £619. Debenhams said its marketplace sellers set prices; the ASA held the platform for the ads anyway.
Read the caseA 60-year-old Japanese cosmetics brand that rode the 'Made in Japan' beauty wave in China pulled all counters as the Japan mystique evaporated
Read the caseChina's most-watched food vlogger stopped posting from July 2021 to December 2022 while her shareholder fight with Wei Nian went through court
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