SoftBank's Pepper robot sold out in a minute — and failed at nearly everything
Hyped as an emotional robot that would be remembered for centuries, Pepper flopped at companionship, conversation and chores; by 2021 it was dead.
Read the caseBusiness failures, costly decisions and the lessons they leave behind.
The full archive, in the appHyped as an emotional robot that would be remembered for centuries, Pepper flopped at companionship, conversation and chores; by 2021 it was dead.
Read the caseBetting on Chinese e-commerce to power its post-pandemic recovery instead battered Shiseido's brand image and produced its first China loss in seven years.
Read the caseThe Shopify-era shipping darling halted all bookings by email; investors say merger partner ACI Logistix misled the due diligence process.
Read the caseSCI's board tripled the cash transfer to its demerger entity to Rs 1,000 crore — then found the money was never there and proposed borrowing Rs 350 crore.
Read the caseConditions precedent unmet by the Sept 30, 2022 long-stop killed the second-largest Indian tech buyout; renegotiation to $3B had already failed.
Read the caseA $1.1M-backed Twitter rival built for trust and safety peaked at 3,000 daily users — undone by X's grip, a crowded field and a web-only app.
Read the caseA Nov 2022 Acceptable Use Policy update let PayPal dock users $2,500 for misinformation; after a weekend backlash it called the language an error.
Read the caseKordaMentha found $1.34 billion of liabilities, $8 million in the bank and a plant 'relying on luck for safety' after years of underinvestment.
Read the caseIndia's commodity exchange picked TCS in 2021 to replace 63 Moons — then renewed the old vendor three times as the deadline slipped twice.
Read the caseA year after taking over First Bus routes and laying out improvement plans, McGill's said £80,000-a-week losses meant quitting all West Lothian services
Read the caseThe second-largest PPP lender by application volume lacked proper fraud controls, had the program's lowest forgiveness rate, and drowned defending itself.
Read the caseAmEx bought 'substantially all' of Kabbage in 2020 minus its PPP loans; the orphaned K Servicing left second-draw borrowers stranded in 2021.
Read the caseThe Louisville district adopted AlphaRoute's machine-learning routes for 65,000 daily riders; on day one, kids were left at stops or got home near 10 p.m.
Read the caseInstagram's full-screen TikTok-style feed test drew celebrity revolt and weak usage data; Adam Mosseri announced a partial walk-back in a Verge interview.
Read the caseTelcos flipped on Trai's blockchain content filter on a Monday morning: netbanking, UPI, Aadhaar and Co-WIN OTPs went missing for millions.
Read the caseThe 2021 relaunch on India's Tez codebase regressed features, triggered an employee exodus and killed Google's bank-account plans.
Read the caseAfter years of unpaid royalties and creditors, GFG's $300M-plus debts and slipping wages pushed South Australia to hand the site to KordaMentha.
Read the caseThe 'football stock market' needed new customers to pay old dividends; a March 2021 terms change collapsed portfolios, with punters down more than £90M.
Read the caseThe Port Glasgow shipyard's hybrid LNG ferries for CalMac ran years late; the firm went bust, was nationalised, and recorded a £100m loss in public hands.
Read the caseEMR's Aurora (Class 810) trains, three years late into service in December 2025, proved so unreliable that by July 2026 Intercity services were cut indefinitely
Read the case