The encyclopedia · Sales & Retail · Strategic decision · 2021–2026
Inditex pulled four brands out of China — and is still closing Zara stores
Bershka, Pull&Bear, Stradivarius and Uterqüe all left China by 2022. Zara keeps closing stores too — 59 left, and counting, while the group bets on flagships.
Inditex · Zara · 2026-01
What happened
Inditex built its China footprint on more than Zara: Bershka, Pull&Bear and Stradivarius flanked it for younger shoppers, and Uterqüe aimed higher. In January 2021 the group confirmed the closure of all China stores of the three youth brands; by 2022 all four brands had fully exited the market, leaving Zara and Massimo Dutti to carry the group. Oysho followed them out in 2024.
The retreat has not stopped with the sister brands. Zara closed more than ten mainland stores in 2025, and in January 2025 shut seven in under a month, exiting the cities of Shijiazhuang and Guiyang entirely; another wave of at least seven closures followed in January 2026, including a Hangzhou store that had run for twelve years. Fifty-nine Zara stores remain — eight in Shanghai, seven in Beijing, one each in cities like Tianjin and Taiyuan.
None of this shows up as distress at the group level: Inditex grew revenue 7.1% to €27.4 billion in the first three quarters of FY2024 while Zara's global count fell by 60 a year later. The strategy is deliberate — close ordinary stores, open giants: a 2,500-plus-square-metre Asia-Pacific flagship opened in Nanjing in 2025, and another is planned for Shanghai's Huaihai Road in 2026.
Why it happened
- The four sister brands lost their positions once China's fashion market fragmented between local chains, e-commerce and livestreaming.
- Ordinary Zara stores in lower-tier cities stopped paying, driving full exits from Shijiazhuang and Guiyang.
- Younger Chinese shoppers turned to domestic brands — UR passed 400 stores — while Inditex chose one giant store per city over thirty ordinary ones.
The lesson
A market can be surrendered one brand at a time without calling it a retreat — until the flagship brand starts closing too. Trading thirty ordinary stores for one giant one works if the city turns up.
Aftermath
Inditex plans to grow total selling space about 5% a year through FY2026 globally, but the China network keeps trading breadth for scale: Nanjing's flagship opened in 2025, a Shanghai Huaihai Road flagship is planned for 2026, and small stores keep closing — the group's China footprint is down to two brands.
Sources
- Sina Finance — Fast fashion's ancestor closes stores and withdraws four brands: will it exit China?, 2025-01-16
- The Paper — China's fast fashion landscape restructured: Zara closes small, opens big, 2026-02-03
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