Innocent said its bottles 'fixed up the planet' — the ASA banned the ad for greenwashing
The 'Little Drinks, Big Dreams' animation suggested buying Innocent helped the environment; the ASA ruled the claim was misleading.
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3,222 PUBLISHED CASES · REGULARLY UPDATEDIntel's 13th- and 14th-gen CPUs crashed worldwide because of a voltage microcode bug
A flawed microcode algorithm pushed desktop processors past safe voltages, causing crashes and forcing Intel to extend warranties.
Read the caseJiyue Motors collapsed after its CEO bet Baidu would keep funding, leaving staff unpaid
Chinese EV startup Jiyue, backed by Baidu and Geely, abruptly collapsed in December 2024 after its CEO failed to secure new funding and banks cut credit.
Read the caseLululemon paused online sales of Get Low leggings after customers called them see-through
Days after the Get Low line launched, buyers complained the leggings were not squat-proof; Lululemon paused online sales and changed its sizing guidance.
Read the caseCornwallis fixed Bengal's land tax forever — and broke its agriculture
The Permanent Settlement of 1793 fixed the land revenue Bengal's zamindars owed. It was meant to end famine and revenue chaos; it produced both.
Read the casePopeyes closed most of its China stores within two years of a hyped launch
Popeyes opened in China to long lines in 2020 but closed most outlets by 2022 after failing to sustain demand and manage franchisee conflict.
Read the caseStelco's U.S. Steel ownership ended in a $2 billion CCAA restructuring
U.S. Steel bought Canadian steelmaker Stelco in 2007. Seven years later the renamed company filed for creditor protection and restructured $2 billion in debt.
Read the caseTCL's Thomson TV deal cost billions of yuan and ended in bankruptcy
In 2004 TCL bought Thomson's TV business to become a global leader. By 2007 the joint venture had filed for bankruptcy after heavy losses.
Read the caseThyssenkrupp wrote down its steel division by €1 billion as demand collapsed
Germany's largest steelmaker took another impairment as European demand fell and decarbonisation costs rose.
Read the caseElon Musk threw away the Twitter brand overnight and renamed it X
In July 2023, Musk replaced Twitter's name, blue bird and the verb 'tweet' with X. Brand Finance estimates the rebrand wiped out billions in brand value.
Read the caseUnder Armour CEO's Trump praise put the brand at odds with its athletes
In 2017 CEO Kevin Plank called Donald Trump 'a real asset,' sparking backlash from sponsored athletes Stephen Curry and Dwayne Johnson.
Read the caseVirgin's brand stretched so far that Virgin Cola and other ventures collapsed
Richard Branson licensed the Virgin name to dozens of businesses, and high-profile failures such as Virgin Cola showed the limits of brand stretching.
Read the caseZara's UK site showed two models the ASA deemed 'unhealthily thin' — ads were banned
Zara said the models were medically certified healthy, but the ASA ruled the styling, shadows and poses made them look gaunt.
Read the caseSubway's spokesperson of 15 years was convicted of child sex offences
Subway cut ties with Jared Fogle in 2015 after he pleaded guilty. He had been the face of the brand since 2000, and a franchisee had raised concerns in 2011.
Read the caseThe Dassler brothers built one shoe factory — then split it into Adidas and Puma
Adi and Rudi Dassler ran one factory in Herzogenaurach. In 1948 they split it in two. Nobody agrees on why. The town divided with them. They never spoke again.
Read the caseMeizu was 'small and beautiful' — then it released 10 phones in a year and lost both
22 million phones sold at peak, ¥1 billion lost doing it, 2,300 stores collapsed to 68. Geely bought the remains for its software team.
Read the caseNordstrom bet on Canada — nine years later it filed for creditor protection and left
Nordstrom opened 13 Canadian stores from 2014, never turned a profit, and in March 2023 wound down under CCAA protection with a $300–350M charge.
Read the caseLactalis recalled 12M baby-milk boxes from 83 countries — charges came five years later
Salmonella Agona in the Craon plant sickened dozens of babies in 2017. The recall reached 12 million boxes in 83 countries; in 2023 the company was charged.
Read the caseSubor was China's Nintendo in 1993 — its 2018 comeback lasted fourteen months
The learning-console brand that defined a generation announced a return to gaming in 2018. The team was disbanded in 2019. The company went bankrupt in 2020.
Read the caseCentene grew on temporary Obamacare subsidies. When they expired, 2M members left.
The largest Obamacare insurer offered buyouts to most of its 61,000 staff after losing ~2M ACA members in a quarter when enhanced subsidies expired.
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