01strategy2022
AIB proposed making 70 of its 170 branches cashless to 'future-proof' the network. After customer anger and a minister's complaint, its CEO scrapped the plan.
Read the case ↗02strategy2017–2019
The Grasim and Vodafone Idea payments bank called its economic model unviable in July 2019, ending the m-pesa merger and prompting an impairment charge.
Read the case ↗03strategy2024–2026
Xiaomi India ditched the aggressive pricing that made it No.1; by Q1 2026 its share was 12% versus 31% at the 2018 peak, and HQ replaced the India chief.
Read the case ↗04strategy2011–2019
WOW Air grew to 37 destinations with transatlantic fares from £150 while revenue per passenger fell 20% — then equity talks collapsed and it shut in March 2019.
Read the case ↗05finance2021
Korea's watchdog held the two banks accountable for poor investor protection on ₩298.9B of Lime sales, ordering 50–78% repayments to specific victims.
Read the case ↗06product2025
Five years and ₩50 billion went into Korea's first space-set drama with two Hallyu stars — viewers left by episode two, and the stock prices followed.
Read the case ↗07legal2020–2021
After a CBC investigation, WestJet admitted it gave 'incorrect or inconsistent information’ by offering only credit, not refunds, to rebooked passengers.
Read the case ↗08strategy2019–2024
Walmart bet stores could host cheap primary care, but thin reimbursements and staffing costs sank the model — all 51 centers closed by 2024.
Read the case ↗09people2021
The state-owned lender ordered staff into nine Navratri colours on pain of ₹200 fines, then withdrew the circular after a social-media storm.
Read the case ↗10strategy2019
With UK foot traffic falling and drinkers switching to delivery, Starbucks booked a £17.2M loss in FY2018 and spent £20M shrinking its own store base.
Read the case ↗11marketing2024
A brand manager's finger-pinch gesture in Grand Koleos promos read as the 'Megalian hand'; Renault Korea yanked its videos, apologized twice, and suspended her.
Read the case ↗12finance2019–2023
Australia's Openpay entered receivership and shut to new purchases after two quarters of deep negative cash flow, a $45M minnow beside Afterpay's $14.8B.
Read the case ↗13marketing2022
To push 40% off at its Ola Dash grocery arm, Ola flashed '8 missed calls from mom' at users — and drew a backlash for panicking and hurting grieving customers.
Read the case ↗14legal2012–2021
For three years Netflix's VP of IT operations took kickbacks from nine vendors whose products — some with 'severe' performance problems — employees had to use.
Read the case ↗15sales2021
The only platform charging for free-to-play multiplayer quietly doubled its fee to $120 a year mid-pandemic — then walked the whole hike back in 24 hours.
Read the case ↗16finance2021–2023
A Seoul court ruled operator Mergeplus, CEO Kwon Nam-hee and an affiliate must pay 148 users ₩200M over the abrupt 2021 withdrawal of most services.
Read the case ↗17finance2022–2025
Board investigators found misappropriation and PwC found revenue-recognition issues; Series C investors filed a ₹278.7 crore indemnity claim.
Read the case ↗18marketing2024
After years of increases, McDonald's executives conceded in July 2024 that diners found prices too high — same-store sales fell in every division.
Read the case ↗19strategy2017–2018
The 37-store, 600-staff chocolate cafe chain entered voluntary administration in 2018 while planning new openings — and already carrying roughly $50M of debt.
Read the case ↗20strategy2023–2026
New CEO Heidi O'Neill inherits a Lululemon whose category expansion diluted its core: leggings down 20%, NA comps down 12%, share ceded to Alo and Vuori.
Read the case ↗