In The Style went from £105M to administration — influencer fashion's house of cards
UK influencer fashion brand signed £1M deals and collapsed into administration in March 2025, its model broken by Shein and unpaid collaborators.
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3,222 PUBLISHED CASES · REGULARLY UPDATEDRimmel's 'slay this back to school season' concealer ad banned
Rimmel's 'Back to School' ad told girls to 'slay' with 25% off concealer — the ASA ruled it preyed on their insecurities.
Read the caseKyszer's 'Ad' label sat hidden under Chloe Ferry's profile picture
Chloe Ferry's airwrap story carried an 'Ad' label — hidden under her profile picture. The ASA banned it and sent Kyszer to compliance.
Read the caseChelsea's £88M bet on Mudryk cost the club 20 months of its winger
Chelsea paid up to £88M for Mykhailo Mudryk, then lost him for 20 months after a meldonium finding — the four-year ban was cut to time served in July 2026.
Read the caseLaura Mercier, the US prestige cosmetics brand, exited Japan entirely
Laura Mercier, owned by Orveon Global, withdrew from Japan in October 2025 as Shiseido ended its distribution after the brand lost its premium positioning.
Read the caseZava's Mumsnet weight-loss advertorial banned — the ad hid in plain sight
Zava's 'expert guide' to weight-loss meds on Mumsnet read like journalism. The ASA banned it: an advertorial is still an ad.
Read the caseGarnier's 'clinically proven' serum ad banned — the study didn't match the claim
Garnier's ad said its serum was 'clinically proven to reduce hyperpigmentation in 2 weeks'. The ASA banned it: the study didn't fit the claim.
Read the caseMercedes' EQC '254 mile range' banned — the figure was based on a full charge, not 80%
Mercedes' EQC site promised 254 miles of range beside a 40-minute charge claim. The ASA banned it: the range starts at 100% charge — the ad implied 80%.
Read the caseMenard spent 30 years building 200 China counters — then decided it couldn't compete
Menard entered China in 1994, peaked at 200 counters — then stopped marketing, stopped innovating, and quietly left in 2025.
Read the caseGAP left South Korea after 18 years, its prices too high to compete
Shinsegae International ended its GAP franchise in 2025 after 18 years, as the American brand's higher prices lost out to fast-fashion rivals in Korea.
Read the caseFresh, LVMH's luxury cosmetics brand, shut down its Korea operations
LVMH's natural cosmetics brand Fresh closed its Korean online mall and most stores in April 2025, exiting after 13 years of direct operations.
Read the caseM&S ad banned for making its model look 'unhealthily thin'
The ASA upheld one of four complaints: a trouser shot with prominent collarbones and pointed shoes crossed the line — inclusive-size defence didn't save it.
Read the caseThe North Face replaced Wikipedia photos with its own — and got caught
In 2019 an agency swapped Wikipedia climbing photos for shots with The North Face's logo. Wikimedia called it defacing; the campaign was pulled within days.
Read the caseVans was once the skate shoe king — now it drags down VF Corp's portfolio
Vans global revenue fell 9% in FY2026 while stablemates North Face and Timberland grew 8% each — the skate brand became the parent's biggest drag.
Read the caseNike was the $281B sneaker king — then Hoka and On ran past it
Nike's market cap collapsed from $281B to $82B as New Balance, Hoka, and On took the running market Nike once owned.
Read the caseConverse was the sneaker of a century — then Nike restructured it out of its decline
Converse revenues fell 19% to $1.7B, quarterly sales dropped 30%, and Nike cut jobs as the brand lost its streetwear footing.
Read the caseNike ran the Dunk into the ground — 150 colorways to 25% sell-through
Nike produced over 150 Dunk colorways in 2023; by 2024, sell-through fell from 67% to 25%. Three quarters of Dunks sat unsold.
Read the caseLu Ha sold 30M unsafe tripe meals — his 'compensate three' pledge means ¥2.69B
Lu Ha sold 30M tripe meals from a filthy factory — his 'fake one compensate three' pledge creates a theoretical ¥2.69B liability.
Read the caseBluegogo 小蓝单车: the bike-share #3 that burned ¥400M and left suppliers unpaid
Backed by a ¥400M A round, Bluegogo raced into bike-sharing's third slot — then the funding chill killed it: ~¥200M supplier debt, millions stuck on deposits.
Read the caseShiseido gave up on the mass market — ¥160B division sold to CVC in 2021
Shiseido sold its mass-market flagship brands — Tsubaki, Senka, Aqua Label — because Korean beauty and deflation made the segment unviable for a prestige giant.
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