Sonos redesigned its app — and lost $500M in market value
Sonos's May 2024 app redesign removed core features, angered customers, wiped $500M from market cap, and forced the CEO's resignation.
Read the caseBusiness failures, costly decisions and the lessons they leave behind.
The full archive, in the appSonos's May 2024 app redesign removed core features, angered customers, wiped $500M from market cap, and forced the CEO's resignation.
Read the caseSony acquired Bungie for $3.6B in 2022 to compete in live-service games, but Destiny declined and Marathon flopped, leading to a $765M impairment.
Read the caseItaly pushed to replace STMicro CEO Jean-Marc Chéry, citing poor performance and a 30% stock decline. The Franco-Italian governance split became a crisis.
Read the caseTwo contamination incidents in two months forced Japan's largest beef bowl chain to close nearly every store nationwide and abandon 24-hour operations.
Read the caseTayto Group's Westhoughton factory contaminated Mr Porky pork scratchings with Salmonella, sickening nearly 600 people in the UK's first WGS prosecution.
Read the caseThe company that brought colour to cinema went from a Hollywood icon to a Chapter 15 filing, undone by debt and a failed tech transformation.
Read the caseTesco recalled one 200g tzatziki batch after routine testing found Salmonella, offering refunds without receipts.
Read the caseWH Smith uncovered accounting mistakes in its North America business, restated results, and lost £600M in market value. The FCA opened a formal investigation.
Read the caseUnilever found dangerous bacteria in 18 batches of Ypê products and reported it. Brazil's regulator suspended manufacturing and ordered a recall.
Read the caseAfter a 2025 contamination recall, inspectors found failures across Ypê's production and quality systems and stopped 23 liquid products from being made or sold.
Read the caseZillow Offers bought homes algorithmically, then the market moved. The iBuying business lost $420M in Q3 2021, forcing a shutdown and 25% layoffs.
Read the caseWoolworths was Britain's 100-year-old high-street variety chain — £385M in debt, the 2008 crisis, and 27,000 jobs lost in weeks.
Read the caseVanMoof designed award-winning smart e-bikes with anti-theft tech — but the S3/X3 had crippling quality issues, and the company collapsed under €143.8M of debt.
Read the caseThai renewable energy giant Energy Absolute's CEO accused of $97M fraud, stock crashed 70%, market cap fell from $10.8B to $1.4B.
Read the caseNextTech, 'Vietnam's Alibaba', founder Nguyen Hoa Binh launched crypto token AntEx that lost 99% of value. He was arrested for fraud.
Read the caseFrance's second-largest grocer used debt to buy smaller chains, then the debt bought the company.
Read the caseThe craft beer pioneer sold equity through brand storytelling, then took a private equity deal that left every small investor with nothing.
Read the caseHanoi's major jewelry chain underreported VND9.7 trillion in revenue over four years. Founder Vu Minh Chau, 73, and his son were arrested.
Read the caseThe beloved Chinese snack brand closed 700 stores, saw net profit halve and cash flow turn negative by 1075%
Read the caseHo Chi Minh City's largest taxi company tried to sue ride-hailing out of existence. The suit won $207,000. The company lost VND487B and 90% of its market.
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