Adore Beauty's founders cashed out $90M at a $653M float - then shares fell 90%
The online beauty retailer was valued like a tech company at the e-commerce peak; by late 2023 its market cap had fallen more than $500M to a 71c low.
Read the caseBusiness failures, costly decisions and the lessons they leave behind.
The full archive, in the appThe online beauty retailer was valued like a tech company at the e-commerce peak; by late 2023 its market cap had fallen more than $500M to a 71c low.
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