01strategy1938–2023
Chilean perfumery chain Monix (est. 1938) peaked at 13 stores, but family feuds, the 2019 crisis and the pandemic drove it into voluntary liquidation in 2023.
Read the case ↗02tech2000–2002
Universal adult training accounts launched on a rushed Capita contract with no fraud controls, until providers looted unused accounts and the scheme was shut.
Read the case ↗03trading2006
MotherRock bet natural gas would fall; a heat wave and Amaranth's trading sent prices up. The $230M loss closed the fund in two months.
Read the case ↗04advertising2015
Skol's 2015 Carnival billboards read 'I forgot my no at home' — read as excusing sexual assault, the campaign was killed in days and landed Ambev before CONAR.
Read the case ↗05engineering2018–2019
Tullow Oil's CEO and exploration chief resigned after production missed targets; shares fell 70% in a day, the dividend was scrapped, net debt near $2.8B
Read the case ↗06finance2022–2023
The Singapore crypto lender put customer deposits into TerraUSD, lost roughly $190 million when it collapsed, and told users it had no direct exposure.
Read the case ↗07legal2025
Two unnamed UAE branches of foreign banks paid Dh10.6m and Dh7.5m for AML and counter-terrorism financing failures found by supervisors, not by themselves.
Read the case ↗08marketing2020
Byju's-owned coding platform WhiteHat Jr withdrew five ads after India's ad regulator found they made unsubstantiated claims about child prodigies.
Read the case ↗09people2011–2024
China's oldest cosmetics company cycled through five CEOs in eleven years after its PE-backed owner ousted the founder.
Read the case ↗10product2019–2023
Aiways paid a record RMB 1.75B for a production license while selling about 3,000 cars a year; in 2023 unpaid rent got its HQ powered off and wages stopped
Read the case ↗11research1938
DuPont's Roy Plunkett tried to make a refrigerant in 1938. The gas stopped. Inside was a waxy solid — Teflon. It changed cookware, aerospace, and medicine.
Read the case ↗12sales2025–2026
A Musinsa seller relabelled cheap Chinese shoes as premium Horween-leather goods; buyers noticed, forcing an expulsion policy.
Read the case ↗13strategy1949–1971
A German watchmaker created the technology for the world's first electric watch, but 30% had to be returned and Hamilton took the patent.
Read the case ↗14tech2016–2020
Satellite internet startup OneWeb filed Chapter 11 on March 27, 2020, laid off about 85% of staff and pursued a sale after SoftBank declined more funding.
Read the case ↗15trading1987
George Soros's Quantum Fund lost $800 million in the 1987 crash — he sold stocks before Black Monday, then bought back in just before the market fell further.
Read the case ↗16advertising2017
A statue meant to sell a gender-diversity fund became a PR liability: the sculptor fought it, the permit was temporary, and the sponsor settled pay claims.
Read the case ↗17engineering2009–2026
Korea's $16.6bn Barakah plant in the UAE finished four years late; the extra ~$1bn pitted builder KHNP against its own parent KEPCO in London arbitration.
Read the case ↗18finance2018–2019
China's first pig-farming stock defaulted on a ¥500M note in the swine-fever year, then asked bondholders to take payment in hams, gift boxes and red wine.
Read the case ↗19legal2023–2025
Toyota's Tohoku unit left 440 supplier molds and 777 finished parts in subcontractors' warehouses for free — JFTC's first carmaker recommendation.
Read the case ↗20marketing2025
E.l.f. hired a comedian who joked about domestic violence. Influencers trashed its products on video; the brand apologised.
Read the case ↗