Dolce & Gabbana's 'chopsticks' ad insulted China — and cost the brand its biggest market
A 2018 ad showing a Chinese model struggling with chopsticks sparked a national boycott. D&G was dropped by retailers and lost China for years.
Read the caseBusiness failures, costly decisions and the lessons they leave behind.
The full archive, in the appA 2018 ad showing a Chinese model struggling with chopsticks sparked a national boycott. D&G was dropped by retailers and lost China for years.
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