Livestrong 将品牌建立在 Lance Armstrong 之上；他的垮台在两年内使其收入减半
Livestrong 的品牌就是一个人：当 USADA 2012 年的报告终结了他时，捐款一年内下降 34%，收入两年内减半。
阅读案例mistake.clubCASESTUDIES.CHAT 旗下档案
读懂失误，
少走弯路。
从商业失误与失败决策中，找到值得记住的教训。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
已发布案例
2,000 已发布案例 · 定期更新Oregon paid Oracle $240m for a health exchange that never enrolled anyone online
Oregon hired Oracle to build its own Obamacare exchange; the site never opened, staff processed applications on paper, and the state scrapped it.
阅读案例哈沙德·梅塔 14 亿美元证券丑闻——把印度市场带翻车的「大牛」
印度最出名的股票经纪人挪用银行资金拉抬股价。丑闻引发市场崩盘，暴露银行体系漏洞，他最后死于狱中。
阅读案例金宣虎家族公司曝光，品牌合作一周内全线撤退
2026 年 2 月媒体报道其家族皮包公司疑似避税，48 小时内合作品牌接连退出——BEANPOLE 悄悄下架春季预告片，La Roche-Posay 第二次解约。
阅读案例DigiNotar let a hacker issue 531 fake certificates — bankrupt within ten weeks
The Dutch certificate authority found rogue certificates in July 2011, missed the worst one, and was bankrupt by 20 September after every browser cut its trust.
阅读案例Blackjewel left 1,700 coal miners unpaid when its lender refused one loan extension
A coal operator on a defaulted loan, with sales cash parked in an outside venture and its founder draining loans, failed payroll for 1,700 workers in a week.
阅读案例Coal India fought antitrust fines for a decade on a state-monopoly exemption — and lost
Fined ₹1,773 crore for one-sided fuel contracts, Coal India claimed nationalisation law put it beyond competition law. The Supreme Court disagreed.
阅读案例一位网红的帖子终结了 Bud Light 连续 22 年位居美国啤酒销量榜首的历史
一则 Instagram 赞助帖子将 Bud Light 变成了政治热点：销量暴跌，Modelo 取代了冠军位置，数百个工作岗位随之消失。
阅读案例Geox 宣布总部 500 个岗位中有 130 个冗余
2025 年 9 月，Geox 把蒙特贝卢纳总部约 500 名员工中的 130 人列入重组计划——此前上半年的亏损是 490 万欧元。
阅读案例Asahi Kasei Construction Materials faked pile records — a Yokohama condo tilted
The subsidiary that drove the piles also graded them: records were copied and rewritten, a Yokohama condo tilted, and Asahi Kasei's top floor rolled.
阅读案例Peter Gøtzsche被逐出Cochrane——这个循证医学的守望者为何驱逐了自己的联合创始人？
Cochrane的联合创始人因批评药企影响而被逐出。四位董事会成员辞职。这个循证医学的金标准驱逐了它的建立者。
阅读案例FORME 的 26 家商场店巅峰年销 16 亿日元——快时尚和无继承人终结了它
Form 公司在三个县的永旺梦乐城周边建起 26 家 select shop。2026 年 7 月 17 日，它以 4.9 亿日元负债破产，门店前一天全部关闭。
阅读案例通用汽车和丰田把美国最差的工厂变成了最好的——最终还是把它关了
曾经蓄意破坏汽车的工人，变成了世界一流的生产团队。文化改变了；但经济账没有跟着变好。丰田于 2010 年关闭了它有史以来的第一座工厂。
阅读案例Census Bureau scrapped its $600m handheld computers for paper — and saved money
Harris Corp's custom census handhelds flunked field tests and overran toward $2bn; the Bureau reverted to paper two years out and still finished under budget.
阅读案例昭和 Shell 的交易员把对冲变成了 10 亿美元的赌注——然后输了
昭和 Shell 的资金部被指示对冲日元风险，但他们却投机美元兑日元，损失了 10 亿美元，并试图隐瞒。
阅读案例Nike 在 Vick 认罪细节公布当天与他解约——四年后又重新签约
在签约他六年后，Nike 暂停、终止、然后又重新签约了同一位四分卫——完整的赞助商剧本在同一个职业生涯中上演。
阅读案例HealthCare.gov launched untested in 2013 — six Americans enrolled the first day
Opened without performance verification, Healthcare.gov crashed on day one with six enrollments completed — and the prime contractor took the blame.
阅读案例Manchete 1999 年熄灯——它的债务，如今超过 10 亿雷亚尔，还活着
巴西的 Manchete 在 1990 年凭《潘塔纳尔》打败了 Globo，九年后熄灯，凌晨两点卖掉，价格几乎全是债务。债务至今还在增长。
阅读案例Sprint quit its T-Mobile pursuit in 2014 to spare the FCC — and merged on worse terms
Sprint and SoftBank dropped a $32B T-Mobile pursuit in August 2014, conceding the FCC would not allow four carriers to become three. They merged anyway.
阅读案例Facebook's Rs 300 crore Free Basics blitz ended with a total ban by India's regulator
Facebook blanketed India in a Rs 300 crore campaign to save its zero-rated Free Basics app; TRAI called the support astroturf and banned the model outright.
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