Innisfree 香港分店由 13 间缩至 5 间，铜锣湾 12 年绿墙旗舰店结业
Amorepacific 的街铺品牌 2022 年初在香港还有 13 间分店，2026 年中只剩 5 间，沿途关掉了铜锣湾的绿墙旗舰店。
阅读案例mistake.clubCASESTUDIES.CHAT 旗下档案
读懂失误，
少走弯路。
从商业失误与失败决策中，找到值得记住的教训。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
已发布案例
2,000 已发布案例 · 定期更新Queensland Health's IBM payroll go-live mispaid 78,000 staff and cost $1.2bn
Queensland Health switched on IBM's new payroll in March 2010 with critical defects unresolved. Pay runs broke for months and the clean-up was priced at $1.2bn.
阅读案例奥普斯·普莱姆将客户股票重复出借两次，欠下 10 亿澳元后崩塌
墨尔本一家股票贷款公司将客户股票重复计算并转借给大客户——当市场下跌时，它欠下 10 亿澳元，一周内消失
阅读案例印度加密广告狂潮：1亿卢比的明星广告，随后ASCI标记419/453违规
2021年，加密交易所大笔投入宝莱坞明星广告，在总理会议后暂停，随后ASCI标记419/453不合规。
阅读案例Docker Hub's 2019 breach exposed 190,000 accounts' repo tokens — the fix broke autobuilds
An intruder read a Docker Hub database holding GitHub/Bitbucket autobuild tokens for 190,000 accounts — under 5% of users, but the corporate ones.
阅读案例Reliance Naval: Anil Ambani's Rs 2,082 crore shipyard bet ended in a 17% recovery
Reliance Infrastructure bought India's largest private shipyard for naval orders; debt sank it, and the winning rescue bidder took a year to pay its own bid.
阅读案例IndusInd Bank showed IRDAI screenshots of a grievance portal that didn't work
The bank sold insurance for years with no policyholder grievance channel, then proved compliance with screenshots of a portal that generated no acknowledgement.
阅读案例步步高手机曾是国产前三——然后被自己的成功杀死
步步高音乐手机卖遍全国，但品牌绑定了学习机和 DVD 的印记。智能手机时代来临，公司亲手掐掉了自己的名字，从头再来。
阅读案例Djerf Avenue 被曝霸凌和身材羞辱——顾客抵制了这个品牌
Matilda Djerf 估值 3,500 万美元的时尚品牌被员工指控霸凌和身材羞辱——顾客退回订单，发誓再也不买。
阅读案例Häagen-Dazs 是个编出来的名字，只为听起来像丹麦牌子，结果成了全球冰淇淋标志
1960 年，Reuben Mattus 创立高端冰淇淋品牌，硬生生编了个毫无含义、却听起来像丹麦语的名字。Häagen-Dazs 最后成了百亿美元级品牌。
阅读案例贝州医疗中心：斯科特·鲁本捏造21项研究，改变了术后护理
斯科特·鲁本从未进行过他发表的那些试验。他捏造病人，伪造合著者——他的虚假数据影响了数百万人的术后护理。
阅读案例鹿哈在直播中卖了不安全的毛肚——现在面临 269 亿元消费者赔偿
3·15 曝光销售不安全即食毛肚。赔偿责任：269 亿元。主播自称现金不到 30 万。
阅读案例“C'est fini”——La Cinq 的告别节目，是它有史以来收视率最高的一次
法国第一家私营免费电视台从未盈利过。1992 年 1 月申请破产，4 月 12 日在最高收视率的一晚，做了现场告别
阅读案例ArriveCAN: Canada's $80,000 pandemic border app ended up costing $59.5 million
Canada outsourced its COVID border app through a two-person recruiting firm and almost no paperwork; the auditor general could only estimate the final cost.
阅读案例MP 公司向美国运送假 Nike 和 Air Jordan 鞋，突击搜查发现 25,396 双
MP 公司向美国出口了 11 个集装箱的假 Nike 和 Air Jordan 鞋，2026 年 7 月的一次突击搜查发现成品 25,396 双及更多在生产中。
阅读案例Reebok 因一句客串歌词与 Rick Ross 解约
一句在别人歌曲中的歌词让 Rick Ross 丢掉了 Reebok 的代言——据报损失 350 万至 500 万美元。
阅读案例CAI/Arnel left a solvent tank heating overnight and leveled a Danvers neighborhood
An unattended steam valve boiled solvents out of an ink tank in a sealed building; the vapor explosion wrecked a neighborhood and destroyed the plant.
阅读案例Mycal: the Saty operator that collapsed in 2001 — rebuilt by rival Aeon and absorbed
Debt-heavy retailer Mycal went under in September 2001 when its main bank cut support; rival Aeon rebuilt it, paid 30% on retail bonds, and absorbed it.
阅读案例RIL's 2007 RPL futures trade beat a ₹447-crore fraud finding — 19 years later
Reliance shorted RPL futures through 12 agents and sold shares in the closing minutes; SEBI called it a ₹447-crore fraud — the top court called it hedging.
阅读案例Kogan hiked prices on 621 products, then advertised '10% off' — Federal Court: $350,000
In June 2018 Kogan raised prices on 621 products by at least 10%, then blasted 10 million customers with a 'TAXTIME' 10%-off promo. It was ruled misleading.
阅读案例