Livestrong built its brand on Lance Armstrong; his fall halved its revenue in two years
Livestrong's brand was one man: when USADA's 2012 report ended him, donations fell 34% in a year and revenue halved in two.
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Livestrong's brand was one man: when USADA's 2012 report ended him, donations fell 34% in a year and revenue halved in two.
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