Livestrong built its brand on Lance Armstrong; his fall halved its revenue in two years
Livestrong's brand was one man: when USADA's 2012 report ended him, donations fell 34% in a year and revenue halved in two.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTOregon paid Oracle $240m for a health exchange that never enrolled anyone online
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Lire le casHarshad Mehta's $1.4B securities scam — the Big Bull who crashed India's market
India's most famous stockbroker siphoned bank funds to pump stock prices. The scam crashed the market, exposed the banking system, and he died in prison.
Lire le casKim Seon-ho's family corporation emptied his brand roster in a week
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Lire le casDigiNotar let a hacker issue 531 fake certificates — bankrupt within ten weeks
The Dutch certificate authority found rogue certificates in July 2011, missed the worst one, and was bankrupt by 20 September after every browser cut its trust.
Lire le casBlackjewel left 1,700 coal miners unpaid when its lender refused one loan extension
A coal operator on a defaulted loan, with sales cash parked in an outside venture and its founder draining loans, failed payroll for 1,700 workers in a week.
Lire le casCoal India fought antitrust fines for a decade on a state-monopoly exemption — and lost
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Lire le casOne influencer post ended Bud Light's 22-year run as America's #1 beer
A single sponsored Instagram post turned Bud Light into a political flashpoint: sales collapsed, Modelo took the top spot, and hundreds of jobs went with it.
Lire le casGeox declared 130 of its 500 head-office jobs surplus
In September 2025 Geox put 130 of the 500 staff at its Montebelluna headquarters into a restructuring plan, after a first half that lost €4.9 million.
Lire le casAsahi Kasei Construction Materials faked pile records — a Yokohama condo tilted
The subsidiary that drove the piles also graded them: records were copied and rewritten, a Yokohama condo tilted, and Asahi Kasei's top floor rolled.
Lire le casPeter Gøtzsche expelled from Cochrane — the evidence watchdog banished its own co-founder
Cochrane's co-founder was expelled for criticizing pharma influence. Four board members resigned. The gold standard of evidence banished the man who built it.
Lire le casFORME's 26 mall stores peaked at ¥1.6B in sales — fast fashion and no heir ended it
Form Co. built 26 select shops around AEON Malls in three prefectures. On 17 July 2026 it went bankrupt with ¥490M in debt, its stores closed the day before.
Lire le casGM and Toyota turned America's worst factory into its best — then closed it anyway
Workers who sabotaged cars became a world-class production team. The culture changed; the economics didn't. Toyota closed its first-ever plant in 2010.
Lire le casCensus Bureau scrapped its $600m handheld computers for paper — and saved money
Harris Corp's custom census handhelds flunked field tests and overran toward $2bn; the Bureau reverted to paper two years out and still finished under budget.
Lire le casThe Showa Shell traders who turned a hedge into a $1B bet — and lost
Showa Shell's treasury was told to hedge yen risk. Instead they speculated on the dollar-yen, lost $1B, and tried to cover it up.
Lire le casNike cut Vick the day his plea details came out — then re-signed him four years later
Six years after signing him, Nike suspended, terminated and then re-signed the same quarterback — the full sponsor playbook in one career.
Lire le casHealthCare.gov launched untested in 2013 — six Americans enrolled the first day
Opened without performance verification, Healthcare.gov crashed on day one with six enrollments completed — and the prime contractor took the blame.
Lire le casManchete went dark in 1999 — its debt, now over R$1bn, is still alive
Brazil's Manchete beat Globo with Pantanal in 1990 and went dark nine years later, sold at 2 a.m. for a price made mostly of debt. The debt is still growing.
Lire le casSprint quit its T-Mobile pursuit in 2014 to spare the FCC — and merged on worse terms
Sprint and SoftBank dropped a $32B T-Mobile pursuit in August 2014, conceding the FCC would not allow four carriers to become three. They merged anyway.
Lire le casFacebook's Rs 300 crore Free Basics blitz ended with a total ban by India's regulator
Facebook blanketed India in a Rs 300 crore campaign to save its zero-rated Free Basics app; TRAI called the support astroturf and banned the model outright.
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