AOL 1996: routine maintenance took the world's largest online service down 19 hours
Pre-dawn maintenance on America Online never came back up. The service stayed dark 19 hours — with its own glitch-detection software shut off during the window.
閱讀案例mistake.clubCASESTUDIES.CHAT 旗下檔案
讀懂失誤，
少走彎路。
從商業失誤與失敗決策中，找到值得記住的教訓。
完整檔案，盡在 App文章提供簡體中文與英文版本。以下標題與內文保留原出版語言。
已發佈案例
2,000 已發佈案例 · 定期更新Basis Yield Alpha Fund bought Goldman's Timberwolf CDOs — and was insolvent in weeks
A Sydney fund staked US$93M on two Goldman CDOs after a 'price stability' reassurance, collapsed within months, then fought Goldman for nine years.
閱讀案例Tenaris' $460M Benteler mill buyout was cut off after antitrust review
Tenaris signed for Benteler's Shreveport steel-tube mill, but Benteler terminated the $460M sale after U.S. antitrust scrutiny.
閱讀案例欧盟罚 Gucci、Chloé 和 Loewe 共 1.57 亿欧元——三家联手固定转售价格
三家奢侈品牌多年间规定零售商卖多少钱——欧盟委员会称其为转售价格维持，罚款 1.57 亿欧元。
閱讀案例雷诺毫无预警地关掉一家还在赚钱的比利时工厂，结果改写了欧盟劳工法
1997 年 2 月 27 日，雷诺宣布 7 月前关闭布鲁塞尔附近的维尔福德工厂，解雇 3,100 名从未被事先知会的工人。随之而来的是跨国罢工与一连串法庭裁决。
閱讀案例嘉宝把成人食品装进婴儿食品罐——单身族完全不买账
嘉宝推出的 Gerber Singles 是装在婴儿食品罐里的成人食品。'肉泥'在 1974 年打动不了大学生。
閱讀案例Watson 让一个婴儿恐惧一切——然后从未消除这种恐惧
John B. Watson 对一个 9 个月大的婴儿进行了条件反射训练，使其恐惧动物，然后从未消除这种恐惧。这个实验成为研究伦理史上的一个里程碑——出于完全错误的原因。
閱讀案例嗨特购开到了 500 家折扣店——然后两年内关了 90%
从约 500 家到 39 家。北京旗舰店关门。会员无法兑换权益。「软折扣」模式付不起租金。
閱讀案例Baghdad Metro: Iraq's $17bn rail award died in review, and HSS is still waiting
Baghdad Metro's 2024 award to a European-Turkish consortium was scrapped for retender; Iraq's development fund says it launched before the studies were done.
閱讀案例Canada's Phoenix pay system mispaid its own civil servants for years; repairs cost $5.1bn
One big-bang payroll cutover plus a 60% cut to pay advisors left 290,000 federal workers underpaid or unpaid; repairs officially cost $5.1bn.
閱讀案例Sanjiv Bhasin front-ran his own TV stock tips — SEBI barred him and impounded ₹11.37 crore
SEBI's June 2025 order says the TV pundit bought stocks before his own buy calls and sold after they aired; ₹11.37 crore impounded, 12 entities barred.
閱讀案例肯德基让其长达十年的鹿晗代言在直播失态后悄然到期
一次午夜直播失态导致鹿晗在三个平台的账号被冻结——而长达十年的肯德基代言在一年后未续约而终止。
閱讀案例Tencent Cloud lost a customer's entire data to a firmware bug, offered 1% of the claim
A firmware-bug silent error destroyed a customer's data on Tencent Cloud; contract caps meant the offer was ¥136K against an ¥11M claim.
閱讀案例Exportbank's liabilities dwarfed its assets — the BSP closed it and no buyer came
The thrift bank declared a bank holiday in April 2012; receivership found a P11B hole, two auctions found no buyers, and uninsured depositors recovered little.
閱讀案例Ammo Varejo filed to IPO in 2021, then stopped filing; CVM fined its IR chief R$40,000
Coteminas retail arm Ammo Varejo touted 1.4 million customers in a 2021 IPO filing; disclosures then ran 13 months late and CVM fined its IR director.
閱讀案例Storia's '100%' coconut water was concentrate and Mrs. Bectors' '100%' atta bread was 87%
The consumer watchdog fined the juice challenger and English Oven's maker ₹1 lakh each: front-of-pack '100%' must be literally true — fine print can't save it.
閱讀案例Manner 咖啡：一天两起咖啡师冲突，随后员工集体索要年终奖
2024 年 6 月 17 日两名咖啡师与顾客发生冲突。2025 年 2 月，全国员工集体索要公司承诺但从未发放的 13 薪。
閱讀案例高端将一切都赌在一款基于二期数据获批的疫苗上——出口大门从未打开
台湾首款新冠疫苗基于二期数据获批；五年后该公司仍在亏损，股价徘徊在 50 元新台币附近。
閱讀案例「水的记忆」——带警告发表，被魔术师揭穿
一位受尊敬的免疫学家声称水能记住已不存在的分子。《自然》带着警告刊登了它，然后派了一名魔术师去看重复实验。
閱讀案例好想来卖了过期饮料——店长引用白岩松说'过期不代表不能吃'
好想来门店卖了过期 5 天的饮料。店长引用白岩松的话辩解'过期不代表不能吃'。母公司万辰集团正准备港股 IPO，年营收 514 亿。
閱讀案例