Coca-Cola's Aha sparkling water fell to 1.9% share, so it pulled the brand from US shelves
Coca-Cola's first major brand launch since 2006 lost 42% of sales in early 2023 and was cut back to 'focused channels' for 2024.
閱讀案例mistake.clubCASESTUDIES.CHAT 旗下檔案
讀懂失誤，
少走彎路。
從商業失誤與失敗決策中，找到值得記住的教訓。
完整檔案，盡在 App文章提供簡體中文與英文版本。以下標題與內文保留原出版語言。
已發佈案例
2,000 已發佈案例 · 定期更新Co-op's April 2025 cyber-attack cost £206M in lost sales and exposed all 6.5M members
After a breach brought empty shelves and payment failures, the Co-op first downplayed the attack, then admitted all 6.5M members' data was stolen.
閱讀案例The Chignecto Ship Railway ran out of money at 75% built — no ship ever crossed
Henry Ketchum's 1888 plan to haul sailing ships across the Isthmus of Chignecto on rail cars cost more and took longer than planned, and was never finished.
閱讀案例Chanje promised FedEx 1,000 electric vans, delivered few, and folded in 2021
Chanje imported Chinese-built EV vans for FedEx and Ryder, then collapsed when parent Five Dragons went bankrupt; FedEx and Ryder each sued for nearly US$4M.
閱讀案例CDL wrote down 93% of its Sincere Property stake, then sold it for US$1
City Developments booked a S$1.78B impairment in FY2020 on Chinese developer Sincere, then sold its stake for US$1 in September 2021 to avoid a long bankruptcy.
閱讀案例Cameo fell from a $1B valuation to a $100K settlement it said it could barely afford
After a $1B 2021 valuation, Cameo's value fell 90% in 2024 and 30 state attorneys general fined it $600K for undisclosed paid endorsements, cut to $100K.
閱讀案例Build a Rocket Boy lost £203M before shipping MindsEye, then cut 250-300 jobs
Leslie Benzies' Edinburgh studio raised £233M, lost £202.6M in 2020-24 and launched MindsEye in June 2025 to 'broken' reviews; hundreds were laid off.
閱讀案例Brittany Ferries' Guernsey bookings went down for a week after an IBM data centre fire
A fire at an Amsterdam data centre took out Brittany Ferries' Guernsey reservation system for seven days; one tour firm said it lost over £20,000.
閱讀案例BH Cosmetics' $14M turnaround and celebrity lines missed — Chapter 11 with $4.3M bid
After a 2019 turnaround and 2021 Iggy Azalea and Doja Cat lines, BH Cosmetics filed Chapter 11 in January 2022 with a $4.3M stalking horse bid for its assets.
閱讀案例Berkshire sold its McDonald's stake in 1998 — Buffett called it a 'very big mistake'
Berkshire held 30.4M McDonald's shares (4.3%) at end-1996, sold within two years, and the stake would now be worth about $10.3B, without dividends.
閱讀案例Ace Hardware bought a majority of The Grommet in 2017 and shut it down in 2022
Ace took majority control of the quirky-products marketplace to reach younger shoppers; its co-op structure slowed growth and the site closed with 44 layoffs.
閱讀案例Wizards of the Coast tried to rewrite D&D's Open Game License, then reversed in weeks
A leaked OGL draft would have revoked old licences and taken royalties; weeks of backlash made Wizards and Hasbro apologise and back down.
閱讀案例Wasps funded a move to Coventry with a £35M bond, then went into administration in 2022
Wasps' 2014 move to Coventry, a 6.5% bond and heavy losses left it unable to refinance; administration cost 167 jobs, including the whole playing squad.
閱讀案例Walmart sold Bonobos for $75M, $235M less than it paid six years earlier
After buying Bonobos in 2017 to build its online fashion business, Walmart sold the menswear brand to WHP Global and Express for a quarter of the price.
閱讀案例Walgreens' ad-screen fridge doors ended in dueling lawsuits and blacked-out stores
Walgreens put Cooler Screens displays on 10,000 cooler doors, tried to exit, and the vendor sued for $200M and then blanked doors in 100+ stores.
閱讀案例Edinburgh University's £20.4M finance system delayed pay to students, staff and suppliers
After warnings from academics, the People and Money rollout left thousands of invoices outstanding and PhD students waiting weeks for expenses.
閱讀案例United Petroleum forced Pie Face on franchisees; ex-franchisees say it wrecked them
After buying Pie Face in 2017, United pushed it into its service stations; ex-franchisees allege waste, breach notices and terminations. United denies it.
閱讀案例UNI Financial left Desjardins for its own banking platform; members were locked out
New Brunswick's UNI moved 155,000 customers to its own online banking on 6 July 2023; cards failed, access codes didn't arrive and branches stayed busy.
閱讀案例Ubisoft's Quartz NFT test in Ghost Recon Breakpoint wound down after four months
Ubisoft's first NFT 'Digits' drew 96 resales in about 120 days, with one marketplace halting trades, before the last drop on 17 March 2022.
閱讀案例One engineer's config change broke the Twitter API, after layoffs left one SRE on it
A bad change in the paid-API project took down links and tools for about an hour on 6 March 2023, the sixth major outage since 23 January.
閱讀案例