Lu Ha sold 30M unsafe tripe meals — his 'compensate three' pledge means ¥2.69B

Lu Ha, whose real name is Ling Dale, is a livestreamer with 13 million followers who built his fame as a celebrity impersonator. In 2026 he was selling Shan Xiaoya Qianceng Du, a ready-to-eat tripe product, through his social media shop and had moved nearly 30 million portions.

On March 15, 2026, China's Consumer Rights Day, regulators from Nanchong inspected the processing factory of Sichuan Chuanniufu Food. They found workers smoking while cooking tripe, product cooled and scraped off damaged epoxy flooring, and suspected illegal use of hydrogen peroxide in the soaking step. The Jialing District Market Supervision Administration opened an investigation, ordered production halted, and sealed raw materials and finished products for testing.

Lu Ha had pledged 'fake one compensate three' during his livestream. At 30 million orders, the theoretical payout is ¥2.69 billion — or ¥8.97 billion under the food safety law's 'fake one compensate ten' provision. Ling Dale Media offered refunds with triple compensation to affected buyers, but his ability to cover even a fraction of that amount was widely questioned.

His 'fake one compensate three' pledge, multiplied by 30M orders, created a theoretical ¥2.69B payout, far beyond his ability to cover.

Livestream volume multiplies any supply chain failure — 30 million orders from one unverified factory creates a nine-figure liability

The 'fake one compensate three' pledge was made without verifying production conditions behind the product

The factory's hygiene failures were systemic: cross-contamination, illegal chemical use, and zero quality oversight

Volume does not forgive a bad supplier — the liability multiplies with every order, and a public pledge sets the multiplier.

The Nanchong market regulator opened a formal investigation. The case triggered industry-wide discussion about livestream food safety and coincided with the State Administration for Market Regulation issuing new rules on livestream food sales on March 20, 2026.