Échecs d’entreprises, décisions coûteuses et leçons à en tirer.
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A Bain review found AA's direct-booking push enraging advisers; AA slashed its outlook, the stock had its worst day in four years, and CCO Vasu Raja was out.
Lire le casThe 2024 push to sell through AA.com and NDC alienated corporate customers and agencies; the commercial chief left and the CEO called for a reset.
Lire le casBy early 2022, CNBC reported, Amazon's overlapping grocery bets had cost billions across 15 years without a coherent strategy.
Lire le casAfter four Sev-1 incidents including a six-hour checkout outage, Amazon added 'controlled friction' for AI-assisted retail deployments.
Lire le casA capital return buried in the plan surfaced late; the government halted the deal in October 2024 and Allianz withdrew its offer in December.
Lire le casThe Airtel-Millicom Ghana merger ended up third behind MTN and Vodafone; by 2020 Airtel was selling its stake to the government with an impairment charge.
Lire le casShyp founder Kevin Gibbon's Airhouse cut staff on April 12, 2024 after a round collapsed and moved customers to partner warehouses; one brand was stranded.
Lire le casAveos went bankrupt in 2012 and Air Canada's required maintenance centres shut. A Quebec court called it a four-year breach of federal law.
Lire le casAIB proposed making 70 of its 170 branches cashless to 'future-proof' the network. After customer anger and a minister's complaint, its CEO scrapped the plan.
Lire le casThe Grasim and Vodafone Idea payments bank called its economic model unviable in July 2019, ending the m-pesa merger and prompting an impairment charge.
Lire le casXiaomi India ditched the aggressive pricing that made it No.1; by Q1 2026 its share was 12% versus 31% at the 2018 peak, and HQ replaced the India chief.
Lire le casWOW Air grew to 37 destinations with transatlantic fares from £150 while revenue per passenger fell 20% — then equity talks collapsed and it shut in March 2019.
Lire le casKorea's watchdog held the two banks accountable for poor investor protection on ₩298.9B of Lime sales, ordering 50–78% repayments to specific victims.
Lire le casFive years and ₩50 billion went into Korea's first space-set drama with two Hallyu stars — viewers left by episode two, and the stock prices followed.
Lire le casAfter a CBC investigation, WestJet admitted it gave 'incorrect or inconsistent information’ by offering only credit, not refunds, to rebooked passengers.
Lire le casWalmart bet stores could host cheap primary care, but thin reimbursements and staffing costs sank the model — all 51 centers closed by 2024.
Lire le casThe state-owned lender ordered staff into nine Navratri colours on pain of ₹200 fines, then withdrew the circular after a social-media storm.
Lire le casWith UK foot traffic falling and drinkers switching to delivery, Starbucks booked a £17.2M loss in FY2018 and spent £20M shrinking its own store base.
Lire le casA brand manager's finger-pinch gesture in Grand Koleos promos read as the 'Megalian hand'; Renault Korea yanked its videos, apologized twice, and suspended her.
Lire le casAustralia's Openpay entered receivership and shut to new purchases after two quarters of deep negative cash flow, a $45M minnow beside Afterpay's $14.8B.
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