Amy Cuddy's power posing was a TED talk phenomenon — and the science collapsed
A Harvard study claimed power poses changed your hormones. One TED talk, 50M views, then corporate training — and the science never replicated.
Lire le casÉchecs d’entreprises, décisions coûteuses et leçons à en tirer.
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A Harvard study claimed power poses changed your hormones. One TED talk, 50M views, then corporate training — and the science never replicated.
Lire le casJapan's third-largest steelmaker admitted in 2017 it had faked product specs for decades. The fraud affected Boeing, Toyota, and hundreds more.
Lire le casMoisture from rain distorted the B-2's airspeed sensors, the flight computers calculated wrong data, and a $1.4 billion stealth bomber stalled on takeoff.
Lire le casNASA hyped a bacterium that could use arsenic instead of phosphorus — the claim collapsed in two years, but the damage took a decade.
Lire le casIBM's Watson was supposed to revolutionize cancer treatment — instead it became a $4 billion lesson in overhyping AI.
Lire le casGlencore paid $1.5 billion in penalties after admitting it bribed government officials across six African countries to secure oil deals.
Lire le casA $500M bridge loan bought Sincere Watch and a movement maker. When banks demanded $156M back, the whole HK watch empire collapsed into provisional liquidation.
Lire le casTrafigura paid for shiploads of nickel that turned out to be carbon steel — the most expensive cargo inspection failure in commodity trading history.
Lire le casThe recipe site grew to a $300M valuation, but the $48M Schoolhouse acquisition saddled it with debt. America's Test Kitchen bought it for $6.5M.
Lire le casGerry Weber filed for insolvency in 2019, 2020, and 2025. The third time, it closed all remaining stores. The brand was sold to a Spanish group.
Lire le casFifteen banks used chat rooms to manipulate the $5.3 trillion-a-day forex market. The fines exceeded $10 billion and traders went to prison.
Lire le casDingqiao, a Huawei affiliate, sold phones that looked like Huawei but had different internals. Customers only found out years later.
Lire le casLogitech's Douyin ad said 'when I cut the price, you come running like a dog.' The backlash was instant and the regulator fined the company.
Lire le casSK Telecom was fined a record $97.2M after 26.1 million SIM keys were found stored in plain text and security patches left unapplied for years.
Lire le casA historic Italian fragrance manufacturer founded in 1946 peaked at €100M in revenue. After Henkel and PE funds took over, it filed for liquidation in 2020.
Lire le casLord of Heroes developer won the 2020 Korea Game Awards Grand Prize, then burned through cash, neglected its hit game, and filed for bankruptcy in April 2026.
Lire le casL'Oréal launched Valentino Beauty in Korea in 2022 with 2 stores. K-beauty and established luxury brands left no room — both counters closed by Dec 2025.
Lire le casCoty pulled Bourjois from the UK in Dec 2019 after declining sales made the market unviable. Its high street presence vanished overnight.
Lire le casBarry M Cosmetics, founded in 1980, filed for administration in Feb 2026 after rising costs and weaker spending eroded the mid-market brand.
Lire le casA Norwegian EV startup that went bankrupt four times in 20 years, burning through $200M in investor money and never reaching scale.
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