En l’absence de traduction, les fiches renvoient au texte original publié et conservent sa langue.
01Produit et design2010–2012Langue de l’article: English
Danish biotech NeuroSearch spent 20 years on Pridopidine. The Phase III trial failed in 2010. By 2012, the company had no funding and sold its only asset.
Lire le cas ↗02Stratégie et direction2012–2023Langue de l’article: English
NEVS was founded in 2012 to revive Saab. It built a few 9-3s, went bankrupt in 2014, revived with Chinese money, then collapsed in 2023 with no cars delivered.
Lire le cas ↗03Trading et investissement2008Langue de l’article: English
A Shenzhen power plant signed a KODA option with Goldman Sachs. If oil stayed above $62, it made $30K/month. If oil fell, it lost $400K per dollar. Oil crashed.
Lire le cas ↗04Trading et investissement1998–1999Langue de l’article: English
A Plains All American crude oil trader made unauthorized short-sell bets, forged the president's signature to conceal them, and lost $162M when oil prices rose.
Lire le cas ↗05Stratégie et direction2021–2024Langue de l’article: English
CanSino's Convidecia was a COVID blockbuster — RMB 4.3B in 2021. When demand vanished, the company lost RMB 2.8B and 94% of its market cap.
Lire le cas ↗06Stratégie et direction1992–2020Langue de l’article: English
China's Brilliance Group lived on BMW JV profits while its own brands lost money. In 2020 it defaulted on ¥6.5B of bonds and entered bankruptcy restructuring.
Lire le cas ↗07Trading et investissement2022Langue de l’article: English
Chinese steel structure maker lost $6M on raw material futures. The hedge was for 'expected procurement' that never happened. It secretly used reserve funds.
Lire le cas ↗08Trading et investissement2024–2025Langue de l’article: English
Chinese dairy company lost $5.8M trading soybean meal, sugar and urea futures. It failed to disclose the losses. The CSRC fined the company and its executives.
Lire le cas ↗09Trading et investissement2021–2022Langue de l’article: English
Jinzi Ham's rogue trader sold 902 hog futures without authorization, losing $8.7M. His father-in-law repaid $7.4M, hiding the loss triggered a CSRC fraud probe.
Lire le cas ↗10Stratégie et direction1981–1999Langue de l’article: English
Carlsberg closed its 18-year-old Hong Kong brewery in 1999. High costs and the Asian financial crisis made it unprofitable, and production moved to China.
Lire le cas ↗11Trading et investissement2021Langue de l’article: English
Blue River Holdings, a Hong Kong investment firm, lost $120M on Evergrande Vehicle in 2021 when China's property crisis exploded.
Lire le cas ↗12Trading et investissement2022Langue de l’article: English
A British Columbia day trader earned then lost $415M CAD on Tesla stock in 2022, then sued RBC for letting him keep trading.
Lire le cas ↗13Logiciel et IT2010–2012Langue de l’article: English
Steve Jobs launched Ping in 2010 with unauthorized Facebook integration. Facebook blocked it immediately, and the social network for iTunes never recovered.
Lire le cas ↗14Juridique et conformité1999–2009Langue de l’article: English
Lilly pushed Zyprexa for dementia in the elderly despite knowing it caused extreme weight gain and raised death risk. The DOJ settlement was $1.415 billion.
Lire le cas ↗15Logiciel et IT2016–2019Langue de l’article: English
Google's smartphone VR platform required a specific phone, a headset, and losing access to your apps. It lasted three years before Google pulled the plug.
Lire le cas ↗16Logiciel et IT2012–2017Langue de l’article: English
Nintendo's Wii U had a confusing GamePad and a weak launch lineup. It sold 13.56M units against the Wii's 101M, forcing Nintendo to rethink everything.
Lire le cas ↗17R&D et science1998–2016Langue de l’article: English
The idea that willpower is a limited resource became a cornerstone of business self-help. A 2016 replication with 23 labs found no evidence it exists.
Lire le cas ↗18Ingénierie et opérations1975–1978Langue de l’article: English
The space frame roof of Hartford's new arena collapsed at 4:15 AM, hours after a basketball game. The design was too light — but nobody did the math to check.
Lire le cas ↗19Trading et investissement2022–2023Langue de l’article: English
Qatar's sovereign wealth fund lost $300M on its Credit Suisse investment when the Swiss bank collapsed in 2023 and was taken over by UBS.
Lire le cas ↗20Trading et investissement2023Langue de l’article: English
Balyasny Asset Management's London office lost $100M on event-driven investing in 2023, the latest in a series of losses at multi-manager hedge funds.
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