Vera Bradley's turnaround ran out: CEO and CFO out, Pura Vida sold at a loss
Revenue fell 24%, losses tripled, guidance was suspended and the board created a 'Strategy and Transformation' committee as Project Restoration failed.
Lire le casmistake.clubUNE ARCHIVE CASESTUDIES.CHAT
Apprenez des erreurs.
De préférence, celles des autres.
Échecs d’entreprises, décisions coûteuses et leçons à en tirer.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Les derniers cas
300 CAS RÉCENTS · MISES À JOUR RÉGULIÈRESRyanair taunted BA with 'Geography for Dummies' — and got its own map shamed
After a BA flight landed in Edinburgh instead of Düsseldorf, Ryanair tweeted a joke — and Twitter replied with Ryanair's own wrong-city landings.
Lire le casDavaIndia's open admin APIs gave strangers super-admin control of its pharmacy
Insecure interfaces let anyone create super-admin accounts on the 2,300-store chain's site, exposing ~17,000 orders across 883 stores since late 2024.
Lire le casJapan's Zentoshin collapsed owing ¥115B after suspected 20 years of faked accounts
Osaka's Zentoshin went bankrupt in July 2026 with 63 creditors owed ¥115.16B; Tokyo Shoko Research suspects falsified statements for at least two decades.
Lire le casWestJet pre-cancelled 1,200 flights before a strike, then fumbled rebooking
WestJet scrubbed 1,200+ flights and 150,000 passengers' plans before a mechanics' strike, then faced 'systematically refusing to comply' claims over rebooking.
Lire le casWendy's lost customers for six straight quarters as Peltz lined up a take-private bid
Q2 2026 US same-restaurant sales fell 7% and traffic 12.5% — the sixth straight decline; Wendy's yanked guidance, cut its dividend, and closed 289 restaurants.
Lire le casWells Fargo left ATM withdrawals out of its fee-waiver count, then promised refunds
Wells Fargo's 10-purchase rule to waive a $10 checking fee excluded ATM withdrawals; after a lawmaker's complaint it promised refunds in 2020.
Lire le casVIQ Solutions sent Australian court files to India, then administrators shut it down
The main court transcriber offshored sensitive files against its government contract, went into administration in March 2026 and was wound down in June.
Lire le casVerisk tried to cancel its $2.35B AccuLynx deal after FTC delays; a court said no
A court ruled in August 2026 that Verisk must keep pursuing approval, after an FTC probe sparked by an ended ServiceTitan integration deal.
Lire le casUnity's per-install 'runtime fee' enraged developers; CEO Riccitiello left weeks later
Unity floated and quickly walked back a fee on game installs in September 2023; on October 9 its CEO left all three of his roles.
Lire le casUnitedHealth lost $330B of value in four months and admitted its problems ran deep
Two straight earnings misses, a CEO exit and a DOJ Medicare probe erased $330B in 2025, per Fortune; the returning CEO promised a full reset.
Lire le casTyson shut Yappah, its first Innovation Lab snack, 17 months after launch
Yappah protein crisps, made from chicken trim, vegetable puree, juice pulp and spent grain, sold in cans at $2.99; Tyson quit in October 2019 on viability.
Lire le casT-Mobile raised prices on plans it promised would 'never' change; FCC got 1,600 complaints
In May 2024 T-Mobile added $5 per line to legacy plans it had sold in 2017 with a never-raise-prices promise, citing a caveat found only in its FAQ.
Lire le casT-Mobile planned to move users to pricier plans, called it no price hike, then dropped it
Leaked documents in October 2023 showed T-Mobile moving legacy-plan users to plans costing $5 to $10 more per line; backlash led it to cancel within two weeks.
Lire le casThredUp quit Europe three years after buying Remix for $28M, having put in over $20M
ThredUp said in Aug 2024 that Europe 'really struggled' despite over $20M in cash, and it would exit and seek alternatives for Remix.
Lire le casTelus email went dark for four days after a Dell EMC repair slip on its storage
A flawed repair of failed storage equipment took telus.net offline across B.C. and Alberta in August 2019; Telus apologized and promised bill credits.
Lire le casTarget's DEI retreat angered both sides as comps fell for a third straight year
Target watered down its DEI programs in January 2025 and drew boycotts from the left while still owning the 2023 Pride capitulation — Q1 comps fell 3.8%.
Lire le casA stuck Syniverse server held back Valentine's texts for nine months before releasing them
Syniverse's failed server held texts from Feb 14, 2019 until Nov 7; at least 168,149 arrived at odd hours, some involving people who had since died.
Lire le casSyniverse, which routes texts for US carriers, was hacked for five years unnoticed
Syniverse told the SEC in 2021 that an intruder had been in its systems since May 2016 and had compromised credentials for about 235 customers.
Lire le casSuncorp was ordered to scrap a 60% home insurance hike it could not justify
Australia's financial ombudsman ruled in June 2024 that Suncorp gave no persuasive evidence for a 60% premium rise and ordered it cut to the average increase.
Lire le cas