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The encyclopedia · Product & Design · Product decision · 2026

Lululemon paused online sales of Get Low leggings after customers called them see-through

Days after the Get Low line launched, buyers complained the leggings were not squat-proof; Lululemon paused online sales and changed its sizing guidance.

Lululemon · 2026-01

What happened

In January 2026, Lululemon launched the Get Low workout line, priced around $108. Almost immediately, customers posted videos showing the leggings were see-through when bent or squatted, sparking a social media backlash.

Lululemon paused online sales of the line in North America and told customers to size up and wear skin-tone seamless underwear. Founder Chip Wilson called the handling a 'total operational failure'. The company later re-listed the items with new fit guidance rather than changing the product.

The incident came less than two years after the Breezethrough leggings were pulled for a similar fit backlash. It raised questions about whether Lululemon's quality controls were keeping pace with its expansion into new styles and categories.

Why it happened

  • The product was released without adequate wear-testing across real movement and lighting conditions.
  • The initial response blamed customer sizing and underwear choices rather than the fabric or design.
  • The launch followed a previous leggings failure, suggesting the quality-assurance loop had not been tightened.
  • Rapid expansion into new categories stretched design and testing resources.
What it costonline sales pause; 6.5% share drop; reputational damageembarrassing

The lesson

When a premium brand's promise is technical quality, one see-through product is a product failure; a second one in two years is a process failure.

Aftermath

Lululemon re-listed the Get Low line with fit guidance, but the episode added pressure during a CEO transition and activist investor campaign.

Sources

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