The encyclopedia · Product & Design · Product decision · 2026
Lululemon paused online sales of Get Low leggings after customers called them see-through
Days after the Get Low line launched, buyers complained the leggings were not squat-proof; Lululemon paused online sales and changed its sizing guidance.
Lululemon · 2026-01
What happened
In January 2026, Lululemon launched the Get Low workout line, priced around $108. Almost immediately, customers posted videos showing the leggings were see-through when bent or squatted, sparking a social media backlash.
Lululemon paused online sales of the line in North America and told customers to size up and wear skin-tone seamless underwear. Founder Chip Wilson called the handling a 'total operational failure'. The company later re-listed the items with new fit guidance rather than changing the product.
The incident came less than two years after the Breezethrough leggings were pulled for a similar fit backlash. It raised questions about whether Lululemon's quality controls were keeping pace with its expansion into new styles and categories.
Why it happened
- The product was released without adequate wear-testing across real movement and lighting conditions.
- The initial response blamed customer sizing and underwear choices rather than the fabric or design.
- The launch followed a previous leggings failure, suggesting the quality-assurance loop had not been tightened.
- Rapid expansion into new categories stretched design and testing resources.
The lesson
When a premium brand's promise is technical quality, one see-through product is a product failure; a second one in two years is a process failure.
Aftermath
Lululemon re-listed the Get Low line with fit guidance, but the episode added pressure during a CEO transition and activist investor campaign.
Sources
- Lululemon halts online sales of new leggings after 'see-through' claims — Fox Business
- Lululemon brings workout line 'Get Low' back online after complaint-led halt — FashionNetwork
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