In January 2026, Lululemon launched the Get Low workout line, priced around $108. Almost immediately, customers posted videos showing the leggings were see-through when bent or squatted, sparking a social media backlash.
Lululemon paused online sales of the line in North America and told customers to size up and wear skin-tone seamless underwear. Founder Chip Wilson called the handling a 'total operational failure'. The company later re-listed the items with new fit guidance rather than changing the product.
The incident came less than two years after the Breezethrough leggings were pulled for a similar fit backlash. It raised questions about whether Lululemon's quality controls were keeping pace with its expansion into new styles and categories.
Lululemon paused online sales and blamed sizing and underwear, not the fabric, costing a 6.5% share drop and reputational damage.
The product was released without adequate wear-testing across real movement and lighting conditions.
The initial response blamed customer sizing and underwear choices rather than the fabric or design.
The launch followed a previous leggings failure, suggesting the quality-assurance loop had not been tightened.
Rapid expansion into new categories stretched design and testing resources.
When a premium brand's promise is technical quality, one see-through product is a product failure; a second one in two years is a process failure.
Lululemon re-listed the Get Low line with fit guidance, but the episode added pressure during a CEO transition and activist investor campaign.
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