The encyclopedia · Strategy & Leadership · Strategic decision · 2023
Nordstrom bet on Canada — nine years later it filed for creditor protection and left
Nordstrom opened 13 Canadian stores from 2014, never turned a profit, and in March 2023 wound down under CCAA protection with a $300–350M charge.
Nordstrom · 2023-03
What happened
In September 2012 Nordstrom announced its first expansion outside the United States: Canada. The first store opened in Calgary in September 2014, and over the next few years the chain grew to six full-line Nordstrom stores and seven Nordstrom Rack locations across the country.
The Canadian operation never reached profitability. On 28 February 2023, after what the board called 'a thorough and exhaustive review process' and consideration of 'all reasonably available options', Nordstrom's board determined it was in the best interests of stakeholders to discontinue further financial and operational support for the Canadian subsidiaries. The company stated it did 'not see a realistic path to profitability for the Canadian business.'
On 2 March 2023, Nordstrom Canada Retail, Inc. and certain subsidiaries filed for protection under the Companies' Creditors Arrangement Act (CCAA) with the Ontario Superior Court of Justice in Toronto. Nordstrom expected pre-tax charges of approximately $300 million to $350 million in the first quarter of 2023, the substantial majority of which were non-cash, including impairment of the Nordstrom Canada investment. Roughly 2,500 employees were affected. All Rack stores closed by 14 May 2023 and all full-line stores by 13 June 2023.
Why it happened
- The US high-service model met different Canadian shopping habits, lower density, and entrenched rivals — Hudson's Bay, Holt Renfrew, Simons.
- Thirteen stores across vast geography lacked the brand awareness and supply-chain density to sustain themselves.
- The board concluded no realistic path to profitability existed and refused further capital.
The lesson
A service model that wins at home does not transplant automatically. Cross-border retail needs local density, local habits and local brand equity before it needs more square footage.
Sources
- Nordstrom, Inc. Form 8-K: Costs Associated with Exit or Disposal Activities (2 March 2023)
- Nordstrom — Wikipedia (Canadian expansion and exit timeline)
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