Luxgen was Taiwan's homegrown car brand — spent billions, sold 787M to Foxtron in 2025

Luxgen Motor was founded in 2009 by Kenneth Yen, chairman of Taiwan's Yulon Group, one of the island's oldest and largest automotive conglomerates. The brand was conceived as Taiwan's first domestically developed passenger car brand, with an ambitious strategy that included electric vehicles from the start. Luxgen invested heavily in R&D, building its own engine plant and developing in-house telematics systems.

Luxgen launched its first model, the Luxgen7 MPV, in 2009, followed by the Luxgen7 SUV in 2010 and the Luxgen5 Sedan in 2012. The cars featured advanced technology — a 23-inch touchscreen, 360-degree cameras, and night vision — at competitive prices. Sales in Taiwan were respectable, reaching around 10,000–15,000 units annually, but the brand failed to gain traction in its most important target market: China.

Despite entering China in 2010 through a joint venture with Dongfeng, Luxgen never achieved meaningful volume. Chinese consumers did not recognize the brand and preferred established international or domestic marques. By 2020, annual sales in China had fallen to just a few thousand units, and Luxgen exited the market entirely that year.

In December 2025, Foxtron Vehicle Technologies (a Hon Hai / Foxconn affiliate) agreed to acquire Luxgen for NT$787.6 million (approximately US$24 million). The brand effectively ended its independent development, becoming a sales channel for Foxtron's electric vehicles. Luxgen's total assets were listed at NT$9.8 billion — the acquisition price represented a fraction of the investment made over 16 years.