Kim Seon-ho's family corporation emptied his brand roster in a week

What happened

Why it happened

• A company at the celebrity's home address with his parents as officers reads as a tax vehicle before anyone checks the filings — the optics did the damage, not a ruling.
• BEANPOLE's spring launch was the collision point: the teaser went private the day before the campaign was due, because a launch carrying a tax story is worse than no launch.
• The corrective steps were already done — he had stopped using the corporation a year earlier and paid the extra tax — but the brands exited on the story, not the facts.
• La Roche-Posay had been burned once already: the 2021 panic-drop and reinstatement made the second cut automatic, not agonised.

Aftermath

Fantagio denied the claims on 1 February — 'there are absolutely no issues whatsoever' — then conceded the structure on 4 February: the corporation dated from January 2024, had been unused since February 2025 and was being dissolved, with Kim returning the corporate card records, family salaries and vehicle and paying additional personal income tax on top of corporate tax already paid. He apologised for running it 'without sufficient understanding of how corporate operation works.' BEANPOLE never uploaded its full spring commercial; Disney+'s Portraits of Delusion faced an uncertain release.