The encyclopedia · Strategy & Leadership · Strategic decision · 2026
GL Bijoux once employed 400 — its successor's bet on luxury ended in a court sale
Atelier de l'Eyrieux (ex-GL Bijoux), 85 staff in the Ardèche, filed receivership in Feb 2026 after activity fell 30%. July: sold to Orline, 40 of 76 jobs kept.
Atelier de l'Eyrieux · GL Bijoux · Orline · 2026-07-05
What happened
The jewellery workshops of Le Cheylard in the Ardèche have a long memory: GL Bijoux once employed more than 400 people there. L'Atelier de l'Eyrieux took over part of that activity in 2014 and rebuilt around it — manufacturing jewellery, including the Georgette pieces created and distributed by Altesse, and metal parts and accessories for luxury houses — from sites at Le Cheylard and Saint-Martin-de-Valamas. Between 2016 and 2019 the company grew double digits every year, reaching around €9 million in revenue.
Then the curve reversed. Activity fell 30% from its 2019 level: the slowdown in the luxury market meant the capacity the workshops had been built around was never filled, and no other growth relay took its place. At the same moment, gold and silver prices surged and jewellery consumption stagnated. On 20 February 2026 the company declared cessation of payments; four days later it asked the Aubenas commercial court for receivership, with its owner Groupe Renaissance saying several investors were already interested in taking it over.
The court process ran four months. On 5 July 2026 the Aubenas court approved a sale plan: Orline, a company from Chabeuil in the Drôme, took over the business with 40 of the 76 jobs, keeping manufacturing and the workshops' artisanal know-how at Le Cheylard, aimed at high-value-added luxury jewellery. The old company itself was liquidated as part of the cession.
The shape of the case: a subcontractor that sized its workshops for a luxury boom that cooled before the bills came due. The craft survived the procedure; the company that invested in it did not.
Why it happened
- Activity fell 30% from 2019 levels: the luxury slowdown emptied the capacity plan the workshops had been built around, and no other growth relay replaced it
- Precious-metal costs — gold and silver — surged at the same time as jewellery consumption stagnated, squeezing a manufacturer priced for a busier market
- The cessation of payments of 20 February 2026 left receivership as the only route; management itself framed the filing as the way to attract investors
- The July outcome — a sale plan to Orline keeping 40 of 76 jobs — saved the site and its know-how while liquidating the company that carried the debts
The lesson
A subcontractor that builds capacity for one customer market inherits that market's cycle. When luxury cooled, Eyrieux lost 30% of activity and ended in a court sale — company liquidated.
Aftermath
Orline relaunched production at Le Cheylard with 40 of the 76 employees, targeting high-value-added luxury jewellery; the workshops' artisanal and industrial know-how stayed in the valley. The old company was liquidated within the sale plan of 5 July 2026. For Le Cheylard, where GL Bijoux once employed over 400, the cession confirmed two things at once: the craft survives, the employer changes.
Sources
- Les Echos — Joaillerie : l'Atelier de l'Eyrieux en redressement judiciaire (6 Mar 2026)
- ici.fr — Ardèche : l'Atelier de l'Eyrieux, ex-GL Bijoux, a demandé son placement en redressement judiciaire (28 Feb 2026)
- ProcedureCollective — Atelier de l'Eyrieux : RJ 28 Feb 2026, plan de cession 5 Jul 2026
- Societe.tech — Le fabricant de joaillerie Atelier de l'Eyrieux repris par la société Orline (26 Jun 2026)
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