The encyclopedia · Sales & Retail · Strategic decision · 2014–2025
Alibaba sold Intime at a ¥9.3B loss — the end of its New Retail bet
Alibaba bought Intime in 2014, took it private in 2017, and in December 2024 agreed to sell it to Youngor for ¥7.4B — booking an expected ¥9.3B loss.
Intime (银泰商业) · Alibaba Group · Youngor Group (雅戈尔) · 2024-12-17
What happened
In March 2014 Alibaba paid HK$5.37 billion (~US$692 million) for a 25% stake in Intime, the Hangzhou-based department store chain, holding it up as the test case for 'New Retail' — online data and offline stores fused into one business. In June 2017 it took Intime private at HK$10 a share, a valuation of about HK$19.8 billion (~US$2.5 billion), delisted it and built its stake up to roughly 99% across a chain of more than 60 department stores.
On December 17, 2024 Alibaba announced it would sell that stake to a consortium of Youngor Group and Intime's own management for about ¥7.4 billion (~US$1 billion) — recording an expected loss of about ¥9.3 billion (~US$1.3 billion). China's market regulator approved the deal unconditionally in February 2025. The 'All Others' segment that held Intime had just posted quarterly revenue down 7% year on year with net losses widening 87%, while China's department store retail sales fell 3% in the first half of 2024 amid widespread closures.
The sale closed a decade in which China's biggest e-commerce company poured capital into department stores, hypermarkets and groceries, then sold them back out one by one as its strategy reset around e-commerce, AI and global platforms. Intime was the largest single bill of that retreat.
Why it happened
- Department store traffic kept shifting to e-commerce and experience-led malls; China's department store sales fell 3% in H1 2024 amid widespread closures.
- Intime sat in Alibaba's 'All Others' segment, where quarterly revenue fell 7% and net losses widened 87% year on year.
- Alibaba reset its strategy around tech platforms, AI and global commerce and began divesting non-core physical retail — US$1.7 billion of it in the first nine months of FY2024 alone.
- The ~HK$19.8 billion privatization price of 2017 left no exit that would not book a heavy loss once the business deteriorated.
The lesson
A platform's balance sheet can keep an unprofitable format alive for a decade, but cannot make it strategic. When the strategy changed, every store bought for the thesis was repriced by the exit.
Aftermath
Youngor — a garment maker — took over more than 60 department stores together with Intime's management after unconditional regulatory approval in February 2025. Alibaba kept selling the offline retail it had accumulated in the New Retail era, announcing the sale of its Sun Art hypermarket stake in January 2025.
Sources
- The Paper — Alibaba to sell Intime to Youngor for ¥7.4B, expected loss about ¥9.3B, 2024-12-17
- Jiemian — New Retail era ends as Alibaba sells all of Intime for ¥7.4B, 2024-12-17
- Yicai Global — Alibaba sells Intime department store chain at USD 1.3 billion loss, 2024-12-17
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