In 2019 Walmart announced in-store health clinics, and one press report said its board approved adding 4,000 centers over a decade through 2029 — a number Walmart disputed. The plan ended with the 51 centers it had opened: in 2024 Walmart announced it would shutter all of them. The economics never closed, analysts said: primary care is a low-margin business, and hospitals make money on the back end — the surgeries and specialist referrals patients move on to. Walmart had no back end to collect on.

The unit economics failed on both sides of the ledger. Insurance reimbursements were low while costs climbed; nurse practitioners did everything from checking people in to billing to cleaning at closing time because support staff cost too much, and 15-minute slots were too short for complex patients. The loss-leader logic failed both ways: someone sick enough to seek care is not in the mood to buy socks, and grocery shoppers do not hop over to the clinic. Volume never arrived, and Walmart never put marketing muscle or employer partnerships behind it.

Walmart was not alone in the retreat. Walgreens, owner of a 53% stake in VillageMD, is closing 160 of its clinics after the unit recorded a $6 billion loss; CVS, the largest in-store operator with over 1,100 MinuteClinics and 63% market share per Definitive Healthcare, is closing dozens in Southern California and New England. What survives is a partnership and subscription model: Walgreens handing clinic space to Hartford HealthCare, Dollar General trying mobile clinics, Amazon selling One Medical to Prime members for $9 a month.

Primary care reimbursement is too low to cover clinic costs, and retailers have no high-acuity back end to profit from referrals.

Staffing ate the margin: nurse practitioners covered check-in, billing and cleaning because support staff cost too much.

The loss-leader bet failed both ways — sick patients don't shop, and grocery shoppers don't visit clinics.

Walmart never calibrated for volume: no marketing push, no employer partnerships, no pricing structure that pays.

Retail traffic doesn't convert to care: without high patient volume, a payer back end or a subscription fee, primary care is a cost center

Walmart exited in-store health care entirely in 2024, including the rural communities the centers were meant to serve, where scarce providers command premium pay that eats revenue. Analysts expect retailers to keep experimenting at the edges: Walgreens is opening clinic corners run by local systems like Hartford HealthCare, Dollar General is piloting mobile clinics for rural locations, and Amazon's One Medical charges Prime members $9 a month whether they show up or not.

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The sources

  1. Why Walmart, Walgreens, CVS health clinic experiment is struggling cnbc.com