NotPetya wiped Maersk's computers worldwide — and cost it up to $300M
When the NotPetya worm hit in 2017, it locked the world's largest container line out of its own systems. Terminals stalled; the cleanup cost up to $300M.
Leer el casoFracasos empresariales, decisiones costosas y las lecciones que dejan.
Todo el archivo, en la appCuando no hay traducción, las tarjetas enlazan al original publicado y conservan su idioma.
When the NotPetya worm hit in 2017, it locked the world's largest container line out of its own systems. Terminals stalled; the cleanup cost up to $300M.
Leer el casoMichelin's BFGoodrich and Uniroyal light-truck tires could shed their tread and lose air fast. About 800,000, made over two and a half years, were recalled.
Leer el casoMorphe built a makeup brand on influencer collabs with Jeffree Star and James Charles. In January 2023 its parent filed for Chapter 11 with ~$868M of debt.
Leer el casoMt. Gox handled most of the world's bitcoin trades, then found hundreds of thousands of coins missing. It blamed a bug and filed for bankruptcy in 2014.
Leer el casoNapster grew to 80M users faster than any technology before it. But the RIAA won the lawsuit and Napster was bankrupt by June 2002.
Leer el casoNaver, South Korea's top search platform, tweaked its shopping and video algorithms to push its own services above rivals. In 2020 the KFTC fined it ₩26.7B.
Leer el casoA Nike billboard in Spanish read 'Se toleran los peatones' — pedestrians tolerated. Runners and walkers called it out, and Nike removed it before the marathon.
Leer el casoNorthern Rock's model depended on wholesale borrowing to fund mortgages. When the markets froze in 2007, it triggered the first UK bank run since 1866.
Leer el casoEike Batista's OGX was the symbol of Brazil's oil boom, valued on reserves it never delivered. It missed an interest payment and filed for bankruptcy in 2013.
Leer el casoPetrobras executives inflated project costs and booked kickbacks as assets, overstating them by $2.5B. Regulators settled for $1.8B and investors for $2.95B.
Leer el casoDixons Retail paid €261M for 77% of the online electronics retailer in 2006. By 2013, Pixmania was losing £31M a year and was sold for €69M.
Leer el casoInfineon spun off Qimonda in 2006 to make memory chips. When prices collapsed, a €325M rescue fell through and it went bankrupt — 12,000 jobs lost.
Leer el casoFounded in 1921, RadioShack peaked at 8,000 stores but never found its role online. Two Chapter 11 filings and multiple turnarounds later, the brand is a shell.
Leer el casoBeijing's 2012 anti-graft ban killed the luxury gifting driving Rémy Cointreau's China growth. Profits fell 40%, the CEO left.
Leer el casoSaks Global bought Neiman Marcus in a $2.65B merger in 2024. With over $2.5B of debt and luxury spending cooling, it filed for Chapter 11 in January 2026.
Leer el casoIn 1972, five former IBM engineers pooled their savings to build enterprise software. IBM had the idea first and said no. SAP is now worth more than IBM.
Leer el casoOnce a household-name conglomerate, Sara Lee spent seven years shedding non-core assets for $3.7B, then split into two and was acquired within two years.
Leer el casoSaturn had salaried salespeople, no-haggle pricing, and a team-based factory. Customers loved it. GM never gave it a second model worth buying.
Leer el casoOnce the world's largest retailer, Sears lost 68% of its revenue in 11 years under Eddie Lampert. By December 2025, only 5 stores remained.
Leer el casoSkechers said Shape-ups could tone muscles and burn calories, citing an 'independent' study. The FTC found the researcher was married to a Skechers executive.
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