2026Vans
Vans collabs with a brand named Fugazi, fans think it's the band that never sold merch
Collab with a brand sharing a band nameA pulled post, an apology, and a call of 'tone deaf'
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Show it a plan, and it checks these 6228 documented cases for who already made the same mistake, and what it cost them.
2025–2026Superdry (슈퍼드라이)
Superdry's KOREA T-shirt got the flag's trigrams wrong — recalled in its own market
trigrams printed wrong vs the real flagsales halt and recall; reprint; reputational damage in Korea
2026Huffer
Huffer ran an AI campaign that models say recreated their faces without consent
An AI ad that resembles real modelsA likeness reckoning in a country with no right of publicity
2026-07荣耀 (Honor)
Honor unveiled '荣耀之环' and dared to be different — netizens saw Grok and 王者荣耀 instead
Unveiling '荣耀之环' with a '敢想，敢不同' sloganA rebrand laughed at as a copycat on its first day
2026Nike
Nike scheduled a sneaker drop for 7/11 in 7-Eleven's own colours — and got sued for it
a 7/11 drop in 7-Eleven's colourssued; recall and treble damages sought
2026Yunnan Botanee Bio-Technology
Winona claimed 'fix acne in 28 days' live without the filing — Botanee fined twice
hosts sell cosmetic sets as cures livetwo fines (1万 + 17.55万 罚没); medical claims flagged
2026Gucci
Gucci's AI ads for 'Primavera' drew an 'AI slop' backlash at its weakest moment
AI-generated debut campaign, no responseViral 'AI slop' backlash; cost-cutting over craft
2026Dolce & Gabbana
Dolce & Gabbana cast an all-white Milan show and drew a '50 shades of white' backlash
all-white cast under a 'man' titleViral '50 shades of white' backlash; renewed boycott calls
2021-2026Kolon FnC
Kolon FnC ends Amofre, its Jo Se-ho menswear brand, after 4 years
Launch buzz faded; sales never followedBrand discontinued after 4 years; investment written off
2026FamilyMart Taiwan (全家便利商店)
FamilyMart pulled hahababy's lucky bag three days after launch
plagiarism storm around hahababyan entire collab run returned three days in
2024–2026Thurman Network (杭州瑟曼网络科技有限公司)
Faking a viral 'lost homework' video dissolved 猫一杯's MCN within two years
fake 'lost homework' video exposedPermanent ban; ¥15,000 fine; ¥15,000+ tax arrears; dissolved
2026老爸评测 (Dad's Review)
Review-KOL 老爸评测 sold the fake 'Australian' supplement its reviews should have caught
CCTV exposed the fake-Australian brandTrust collapse in a review brand; refund-plus-triple payouts
2026Ralph Lauren
Ralph Lauren's $375 printed bandhani skirt drew the backlash its jhumka row warned about
X video exposing printed bandhani copyViral appropriation backlash; credibility hit; no response
2025–2026Adidas
Adidas ran Google ads calling sneakers 'recycled' — the ASA banned them for lying
ASA banned recycled claims in Google adsUK ads banned; German ruling; brand credibility hit twice
2024–2026CJSCOPE
CJSCOPE offered one like = one dollar — got 17,000 likes then sued 328 customers
17,000 likes on an uncapped promoNT$12M+ to fulfil orders; consumer market exit
2026ChaPanda
ChaPanda's miHoYo collab crashed — app down, shelves bare, fans blacklisted brand
app crash + stockout + poor qualitymiHoYo fans blacklisted brand; lost trust for future collabs
2025–2026Kuaishou (快手)
Kuaishou's 'sales only go up' feature got it fined ¥26.7M for faking data
Fabricated sales data that only goes up¥26.7M fine; full regulatory review of its e-commerce model
2015–2026Filorga
Colgate paid €1.5B for Filorga — then shut its China flagship 6 years later
one hero product and one online channel€1.5B acquisition; Tmall store with 3M followers closed
2026Fender
Fender sent cease-and-desist letters to guitar builders — top YouTubers cut ties
legal letters to small guitar buildersLoss of top guitar YouTuber relationships; boycott threats
2025–2026Partipost
Partipost owed 200+ creators S$171K across Southeast Asia — and stopped paying
cash flow ran out mid-campaignAt least S$171K in unpaid fees; creator trust destroyed