The encyclopedia · Marketing & Brand · Financial decision · 2025–2026
Partipost owed 200+ creators S$171K across Southeast Asia — and stopped paying
Over 200 influencers in Singapore and Malaysia were not paid for completed campaigns. The platform went silent. Some filed police reports.
Partipost · 2026-06
What happened
Partipost, a Singapore-based influencer marketing platform, connected brands with creators for sponsored content across Southeast Asia. By early 2026, over 200 creators in Singapore and Malaysia claimed they had not been paid for campaigns they had completed — totalling at least S$171,000 (RM543,000).
Payment delays had begun in late 2024. Throughout 2025, creators completed campaigns but received nothing. Communications with Partipost's finance team yielded promises that payments would arrive 'next month,' but the money never came. A group of affected creators formed a chat that grew to over 200 members. Some filed police reports in Malaysia. By June 2026, Partipost's Singapore headquarters appeared empty, and its Malaysian Instagram account had been deleted.
On 16 June 2026, creators held a press conference in Kuala Lumpur. Partipost CEO Jonathan Eg had addressed the issue in a December 2025 online meeting, but no payments followed. The platform had stopped responding to social media comments and media inquiries.
Why it happened
- Partipost took on campaigns and had creators deliver the work without securing the funds to pay them — the gap between revenue collection and creator payment was never bridged.
- The company kept accepting new campaigns while existing creators went unpaid, turning a cash-flow problem into a fraud pattern.
- With no creditor protection or escrow mechanism, creators had no recourse beyond police reports that few jurisdictions prioritized — the platform's structure left all the risk on the creator.
The lesson
A marketplace that holds creator payments without escrow or payment protection is one cash-flow crunch away from insolvency — and the creators who built the platform are the last to be paid.
Aftermath
Partipost's Singapore headquarters appeared empty as of June 2026. The company's Malaysian Instagram account was deleted. Creators pursued legal action and police complaints across Singapore and Malaysia. The case became a cautionary tale for influencer marketing in Southeast Asia.
Sources
- Mothership — Over 200 S'pore & M'sia influencers claim S$171,000 unpaid fees from Partipost
- MustShareNews — S'pore-based influencer marketing company allegedly hasn't paid over 200 creators
- Marketing Interactive — Partipost breaks silence as creators pursue legal action over delayed payments
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