Review-KOL 老爸评测 sold the fake 'Australian' supplement its reviews should have caught

On April 1, 2026, CCTV's consumer program exposed 优思益 (Yousiyi), a supplement brand claiming a 2010 Melbourne founding and 'Australian precision nutrition' for families. Its declared Melbourne address was an auto-repair shop; the products were made by factories in Anhui and Guangzhou and shipped through bonded warehouses to look imported. The brand's lutein eye-care capsules, priced near ¥300 a bottle, had topped the Tmall and Douyin category charts, with over four million bottles sold through nearly two thousand accounts — including stars Zhang Xiaohui, Li Ruotong and Ming Dao.

Among the sellers was 老爸评测 (Dad's Review), a product-review institution whose entire brand was built on 'professional, neutral, trustworthy' testing. The marketing company that orchestrated the fake brand, Hangzhou Suoxiang, told investigators the essence of the business: 'The company is from Guangzhou, the product is from Guangzhou — we packaged it as Australian.' On April 2, 老爸评测 apologized and promised buyers refund-plus-triple compensation, a standard that acknowledged responsibility even as its credibility took the hit.

The fallout spread across live commerce: Dong Yuhui's 与辉同行 room, which had sold an estimated ¥10–25 million of the products, apologized days later with a refund offer; other accounts promised refunds plus triple or full refunds with return shipping. The brand said it was 'at the edge of collapse' and unable to handle after-sales; regulators summoned Douyin, Taotian and Xiaohongshu. For 老爸评测 the cost was not money but its core asset: the neutrality that made its reviews worth anything.