Coca-Cola's Aha sparkling water fell to 1.9% share, so it pulled the brand from US shelves
Coca-Cola's first major brand launch since 2006 lost 42% of sales in early 2023 and was cut back to 'focused channels' for 2024.
Fall lesenUnternehmerische Misserfolge, teure Entscheidungen und ihre Lehren.
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Coca-Cola's first major brand launch since 2006 lost 42% of sales in early 2023 and was cut back to 'focused channels' for 2024.
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