Helinox opened its first overseas flagship in Harajuku — closed it in two years

Helinox, the Korean outdoor brand whose lightweight chairs became a standard in camping, opened Helinox Creative Center Tokyo in Jingumae, Harajuku on 20 May 2023 — its first flagship outside Korea. The store carried the Outdoor, Tactical, Home and Bag lines with an after-service space and a pop-up space, doubling as the brand's physical stage in its biggest overseas market.

On 25 August 2025, two years and three months after opening, the store closed. No reason was announced: the notice set the closing date, moved member points to the online store, and redirected future product and event news to the official online store and SNS.

The closure left Helinox without a permanent physical store in Japan. The market entry that began with a flagship ended as the channel it had before the flagship — online plus social media.