Epigram, Kolon FnC's 10-year-old lifestyle brand, was discontinued

Epigram, a lifestyle brand launched by Kolon FnC in 2015, was discontinued in January 2026 after a decade of operation. All department store and offline retail operations were closed following the completion of the 2025 Fall/Winter season sales. Kolon FnC retained the trademark for potential future sub-licensing or home-shopping use.

The brand was originally launched in 2012 as a second line of Kolon FnC's menswear brand Series, before becoming an independent label in 2015 with a "Korean slow life" concept — minimalist clothing, home goods, and lifestyle products designed for a contemplative, unhurried aesthetic. Despite the appealing concept, Epigram struggled with sales from early on and never achieved sustainable profitability.

Kolon FnC's decision was part of a broader portfolio restructuring driven by Korea's economic slowdown and changing consumption patterns. The company cut underperforming brands to focus resources on its core labels — Time, System, and Kolon Sport — which generated the bulk of the group's revenue. Epigram was one of several non-core brands eliminated in the restructuring.

The brand's closure reflected the difficulty of translating an aspirational lifestyle concept into a commercially viable fashion business in Korea's competitive apparel market, where consumers gravitate toward either established luxury houses or affordable mass-market options, leaving mid-tier lifestyle brands in a narrow and unforgiving band.