The encyclopedia · People & Management · People decision · 2018–2024
TVB cut 10% of staff yearly, lost its chairman and CEO, and posted a record HK$0.8B loss
Hong Kong's top broadcaster laid off 500+ staff as viewership collapsed, lost its chairman and CEO, and posted a record HK$0.8B loss.
TVB
What happened
TVB (Television Broadcasts Limited) was Hong Kong's dominant broadcaster for decades, once commanding over 95% of the territory's television audience. By 2018, that dominance was gone. Streaming services, the rise of ViuTV, and shifting viewer habits had eroded its audience. The company responded with serial workforce reductions: 130 jobs cut in July 2018, 150 in October 2018, and 350 (about 10% of its remaining workforce) in December 2019 — the largest single layoff in the company's history.
The management team that oversaw the decline did not survive it. Chairman Charles Chan resigned in January 2020. Chief Executive Mark Lee, who had announced the December 2019 cuts, departed soon after. The board itself faced a shareholder revolt in 2023, when a group of investors issued an open letter accusing directors of mismanagement and revealing a HK$1 billion loss from failed investments in SMI and State Reserve Energy Bonds.
Beyond internal dysfunction, TVB's brand was damaged. During the 2019 Hong Kong protests, its pro-establishment editorial stance triggered advertiser pullouts from Pocari Sweat and Pizza Hut. A 2023 Communications Authority survey found viewers describing TVB's dramas as 'repetitive in content, lacking creativity.' The company's 2022 record loss of HK$0.8 billion on HK$2.5 billion revenue confirmed that its core business was no longer viable as structured. In 2024, TVB closed its Big Big Channel and leased a broadcast frequency to Phoenix Television to cut costs.
Why it happened
- Serial layoffs treated cost-cutting as strategy: TVB cut 10% of its workforce in 2019 alone, but workforce reduction without a plan for the product only bought time, not a turnaround.
- The leadership churn meant no one owned the fix: a departed chairman, a CEO who resigned, and a board accused of mismanagement created a vacuum where strategy was replaced by survival.
- Creative stagnation was the underlying disease: viewers left live TV for streaming, and TVB doubled down on formulaic dramas and product placements — the behaviour that drove viewers away.
- Advertiser pullouts during the 2019 protests showed TVB's political positioning was a financial liability, but the company had no fallback when its news audience was its most loyal demographic.
The lesson
For TVB, layoffs and CEO swaps were not a turnaround. The audience was leaving because the content was not good enough, and nobody fixed it.
Sources
- TVB — Wikipedia
- TVB, Hong Kong's Top Broadcaster, to Lay-Off 300 Staff and Cut Channels — Variety
- Hong Kong's TVB Flustered by Shareholder Criticism of Losses — Variety
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