Cotton On 于 1991 年在澳大利亚吉朗创立,2007 年在新加坡 Wisma Atria 开出了第一家门店。新加坡成了这个品牌进军亚洲市场的桥头堡——随后陆续在香港、马来西亚、菲律宾、泰国和印度尼西亚开设了门店——2014 年,集团在新加坡设立了亚洲总部,团队规模超过 90 人。到 2026 年,该集团在新加坡运营着五个品牌——Cotton On、Cotton On Body、Cotton On Kids、Typo 和 Rubi,其官网列出的门店超过 30 家。

2026 年 3 月,这套架构被重新调整。Cotton On Singapore 被直接置于集团主要运营公司 Cotton On International Pty Ltd 之下,中间控股公司 Cotton On Asia Pte Ltd 因此变得多余。在 3 月 25 日通过视频通话召开的一次特别股东大会之后,3 月 30 日的一份政府公报通知,把这家公司置于股东自愿清算程序之下。Cotton On 称有关退出的报道「具有误导性」:该公司表示,被清算的实体只是「一家不再需要的非活跃控股公司」,对亚洲地区的门店、员工或供应商都没有任何影响。

但收缩仍在继续。到 2026 年 7 月 2 日,Velocity @ Novena Square 门店已经关闭,NEX 门店也即将关闭,两者都是因为租约到期,公司表示正在「探索新的机会」。这让新加坡境内 Cotton On、Cotton On Body 和 Cotton On Kids 旗下的门店,从集团 3 月时公布的五个品牌超过 30 家门店,减少到了 27 家。

亚洲总部实体被清算;门店数从 30 多家降至 27 家

2014 年设立的亚洲总部架构,是为一个扩张时代打造的;一旦新加坡业务被直接并入澳大利亚运营公司旗下,这个总部控股实体就变成了多余的开销

股东自愿清算在法律上并无害处,但它实际上、并且在公报上正式终结了让新加坡成为区域总部的那套架构

品牌数量悄悄从五个收窄到了三个,「没有退出亚洲的计划」这句话,也没能阻止另外两份租约在三个月内相继到期

Cotton On 于 2014 年把新加坡设为其亚洲总部;到 2026 年 3 月,这家控股公司因多余而被清算,到 7 月又有两家门店因租约到期而关闭——从 30 多家降至 27 家

Cotton On Asia Pte Ltd 的股东自愿清算程序仍在推进,债权人已收到申报债权的通知。Cotton On Singapore 作为一家存续公司,继续直接隶属于 Cotton On International Pty Ltd,目前拥有 27 家门店,并发表声明称正在探索新的零售机会;集团坚称没有退出亚洲的计划。

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参考来源

  1. CNA — "Cotton On Asia enters voluntary liquidation", 30 March 2026 (Cotton On Asia placed under members' voluntary liquidation per Government Gazette notice Monday Mar 30; followed extraordinary general meeting via video teleconference Mar 25; creditors notified to submit outstanding debts or claims; ACRA lists Cotton On Asia as holding company 'in liquidation'; Cotton On Singapore listed as live company; group founded in Australia 1991; first Singapore store at Wisma Atria 2007; Asia headquarters established here 2014 with over 90 team members; five brands in Singapore — Cotton On, Cotton On Body, Cotton On Kids, Typo, Rubi; website listed over 30 Singapore stores) channelnewsasia.com
  2. CNA — "Cotton On says no plans to exit Asia; liquidated Asian entity does not operate stores", 31 March 2026 (Cotton On on Tuesday Mar 31 said no plans to exit Asia region; 'misleading media reports suggesting that Cotton On stores operating in Asia are being closed, this information is incorrect'; Cotton On Asia Pte Ltd 'does not and has never operated any stores or employed team members'; described as 'an inactive holding company that was no longer required'; no impact on customer, team, stores, suppliers or operations within Asia; group operates eight brands across 20 countries and 1,300 stores employing about 20,000 people) channelnewsasia.com
  3. The Straits Times — "Cotton On shuts two Singapore stores as leases expire", 2 July 2026 (Velocity @ Novena Square outlet shuttered when ST visited July 1; NEX outlet shelves emptied and mannequins undressed, close date unconfirmed; spokesperson said leases for both locations expired; 27 stores remain in Singapore under Cotton On, Cotton On Body, Cotton On Kids; company 'exploring new opportunities to continue delivering the best retail experience'; Cotton On Singapore previously sole subsidiary of Cotton On Asia now placed directly under group's principal operating company Cotton On International Pty Ltd; founded Geelong 1991, first Singapore store Wisma Atria 2007, Asia HQ here 2014) straitstimes.com