The encyclopedia · Sales & Retail · Financial decision · 2026-01-05
Facial-cleaning chain 洗脸熊's prepaid-card store-run stranded members across cities
Facial-cleaning chain 洗脸熊 ran on franchisee prepaid cards with no escrow — in late 2025 stores shut overnight, refusing to recognize each other's members
洗脸熊(洗脸吧) · 2026-01-05
What happened
洗脸熊, a facial-cleaning chain founded in 2021, grew fast on a franchise model: franchisees plied 品牌使用费 and equipment fees, then opened under the brand. Member prepayments went straight into each store's private account, with the head office supplying only a SaaS system and never holding the funds.
In late December 2025 stores across 广东, 浙江, 湖北 and 上海 shut abruptly — some closed the day after still recruiting customers. Members found their cards unusable at other outlets, told they were 'not in the system'. A 1000-member group at the 武汉光谷店 tallied over ¥700,000 of unredeemed balances; 广州海珠区 had logged dozens of complaints since December.
On 2026-01-02 founder 唐华波 admitted the member money sat in store accounts the head office could not control, that the system could not redeem across stores, and that its financial monitoring of franchisees was inadequate — while a stated '24-hour hotline' stayed busy.
广州海珠区市场监管局 summoned the head office and demanded it advance refunds and then recover them from franchisees, warning of fraud penalties. The case turned a 'franchise scale' pitch into stranded prepaid balances and a chain that could not honor its own membership.
Why it happened
- Let franchisee prepaid funds flow to store accounts with no escrow or head-office control
- Scaled store count on franchise fees without monitoring franchisee finances
- Left members with no cross-store redemption when individual stores failed
The lesson
A franchise whose prepaid funds flow to each store's own account is a chain in name only. When stores shut, members could not spend balances anywhere and the brand had no money to return.
Aftermath
From late December 2025 洗脸熊 stores across Guangdong, Zhejiang, Hubei and Shanghai shut abruptly, stranding members' prepaid balances. A 1000-member group at the Wuhan 光谷店 counted over ¥700,000 unredeemed. Founder 唐华波 admitted on 2026-01-02 that member money sat in store accounts outside head-office control and cross-store redemption was impossible. 广州海珠区市场监管局 summoned the head office, demanding it advance refunds and recover them from franchisees. The cost was stranded consumer prepayments and a membership promise the chain could not keep.
Sources
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