Back to the archive

The encyclopedia · Strategy & Leadership · Strategic decision · 2019–2020

Tsui Wah lost HK$317M and its 22-year flagship in one year

Hong Kong's cha chaan teng chain posted its first-ever loss as a listed company in 2020 — HK$317M — and retreated from the tourist districts it was built on.

翠華餐廳 · Tsui Wah Holdings · 2020-03

What happened

Tsui Wah grew from a single cha chaan teng into one of Hong Kong's best-known restaurant brands, listed in 2012, with its network built around the city's busiest commercial and tourist districts — Causeway Bay, Central, Mong Kok, Yau Ma Tei — on the strength of mainland visitor flows. Its Central flagship on Wellington Street had run for 22 years.

Then the demand it was built on disappeared: inbound tourism collapsed during 2019's social unrest, and the pandemic emptied the streets that followed. For the year to 31 March 2020 revenue fell 22.7 percent to HK$1.381 billion, and Tsui Wah swung from a HK$4.71 million profit to a HK$317 million loss — its first since listing — with no final dividend. Directors and senior management took 30 percent pay cuts.

The retreat was physical: nine restaurants closed in Hong Kong and four on the mainland, the 22-year Wellington Street flagship suspended operations in March 2020, and the Hong Kong network shrank from 31 to 19 stores in a year. Tsui Wah gave up Causeway Bay, Central and the Mong Kok-Yau Ma Tei corner it had paid premium rents to hold — saving nearly HK$1 million a month on two leases alone.

Why it happened

  • The network was priced for visitor flows that vanished: premium rents in tourist districts became the loss engine overnight.
  • One demand source, one cost structure: the chain's geography was a single bet on mainland tourism.
  • The cuts came after the collapse: closures, pay cuts and rent resets followed the loss instead of preventing it.
What it costHK$317M loss, 13 restaurants closedcostly

The lesson

Tsui Wah built its rents around visitors; when they stopped coming, a 22-year flagship and thirteen restaurants went with them — location strategy is a bet on who keeps walking past.

Aftermath

Tsui Wah regrouped around residential districts in the New Territories, renewing leases at rents 40 percent below the old ones. The HK$317 million year remains its reckoning benchmark.

Sources

spotted an error? The club wants to know.

Comments · 0

    Sign in to join the comments.

    More like this

    Somewhere, someone solved the problem this company failed at. 2nd Opinion →