The encyclopedia · Product & Design · Product decision · 2018–2020
Palm Phone: the tiny 3.3-inch phone nobody wanted as a second device
A $349, 3.3-inch 'companion' phone, sold as a break from your smartphone, drew mocking reviews and was discontinued with support ending in 2020.
Palm Ventures Group · 2018-11-02
What happened
In November 2018 Palm Ventures Group, backed by TCL which owns the Palm trademark, launched a credit-card-sized phone: a 3.3-inch, 62-gram Android device sold on Verizon for $349 plus about $10 a month. Palm pitched it as 'your phone away from phone' — a companion to carry to the gym or the corner store when a big phone was too much, positioned between a smartphone and a wearable.
Reviewers admired the hardware but not the proposition. TechCrunch called it 'an idea whose time may never come,' Android Police a 'tiny tragedy,' and Ars Technica 'bad at everything.' An 800mAh battery died by noon on the first day, the camera was weak, and paying $349 on top of a bigger phone's bill to carry a second, lesser phone never added up for most buyers.
The companion pitch never found a mainstream audience. Palm later dropped the pairing requirement and sold the phone standalone — in the US at $199 from April 2019 — but the product faded, was discontinued, and official support ended in 2020.
Why it happened
- Palm asked buyers to pay a full phone price for a device that needed a second, bigger phone to be fully useful — a companion that could not justify its own cost.
- The 3.3-inch screen and 800mAh battery forced constant trade-offs in apps and battery life, so the tiny form was a compromise rather than a benefit.
- Palm leaned on a nostalgic brand name instead of a must-have capability, and the 'phone away from phone' idea never answered why the device needed to exist.
The lesson
A niche positioning still has to be worth its own price. Palm's tiny companion phone asked buyers to carry a second, lesser device for a monthly fee — and the answer was no.
Aftermath
The Palm phone was discontinued and official support ended in 2020. Palm Ventures Group's follow-up hardware did not reach the market, and the Palm name remained a brand rather than a going product line.
Sources
- TechCrunch — Palm phone review: an idea whose time may never come (Nov 2018)
- Wikipedia — Palm (companion device)
spotted an error? The club wants to know.
More like this
Frigidaire's gas ranges delayed ignition long enough to build up gas
191,000 Aroeve air purifiers recalled after 37 overheating reports
Panasonic recalled 11,480 toaster ovens over an exposed power cord
Somewhere, someone solved the problem this company failed at. 2nd Opinion →

Comments · 0
Sign in to join the comments.