Motion Education sold coaching with toppers who never took its paid classes

Motion Education, a Kota coaching institute for IIT-JEE and NEET, ran advertisements claiming a 91.2% NEET qualification rate and a 51.02% JEE Advanced pass rate, with the names, photographs and ranks of successful candidates — '19 in Top 500 All India Rank', '7 under AIR 100' — selling its paid Full Time Classroom, Residential and Dropper programmes under the slogan 'if it's Motion, it's selection'.

The CCPA found the other half of the story: the majority of the featured students were enrolled in I-Eklavya, a free online rankers' batch selected by test and interview, not in the paid programmes being advertised. Some faces in the ads joined only after the examinations had been held, and consent from students or guardians had not been obtained. Career Line Coaching of Sikar, fined in the same sweep, claimed '1650+ CLCians in MBBS, IIT & Others' and could not say whether the number meant since 1996 or the year 2024 — its written and oral answers differed.

In April 2026 the CCPA fined Motion Education Rs 10 lakh and CLC Rs 5 lakh under the Consumer Protection Act 2019, ordering both to stop the ads immediately and make complete disclosures in future. Both appealed to the NCDRC. The orders sat inside a wider crackdown: over 60 notices and Rs 1.39 crore in penalties across 31 coaching institutes.