Raising Superstars sold 'walking at 8 months' — it had zero evidence. India: ₹8 lakh

Raising Superstars, a Mumbai early-childhood platform, marketed its 'Prodigy Framework Program' with precise milestones: babies crawling at 3 months, walking at 8 months, and using a vocabulary of over 200 words by 18 months. The programs were priced from ₹497 to ₹39,000. Behind the promises there was nothing: no scientific study, no clinical assessment, no empirical research — only parental feedback from a pilot phase.

The case began with a complaint from the Advertising Standards Council of India; CCPA issued a show-cause notice in May 2022. Across three years of hearings the company could not produce data on how many children reached the advertised milestones, and in a final undertaking on 19 December 2025 confirmed it kept no quantified success data at all. Its disclaimers — 'results may vary', 'no guarantee of results' — did not save it: precise outcome claims about infants, CCPA held, are not cured by a general disclaimer, and parents of young children are a particularly vulnerable class of consumers.

On 25 February 2026 CCPA imposed an ₹8 lakh penalty on Raising Superstars Enterprises Pvt. Ltd. under sections 2(28) and 2(47) of the Consumer Protection Act 2019, ordering it to stop making developmental-milestone claims without credible, verifiable scientific evidence and to file a compliance affidavit.