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The encyclopedia · People & Management · People decision · 2018–2026

Kagawa Teruyuki built an insect empire of clothes and picture books — now it all ends

Founded by actor Kagawa Teruyuki in 2018, INSECT MARKET and its three brands end services on 31 July 2026, eight years on and two years after he stepped back.

INSECT MARKET · Aranchione · 2026-07-31

What happened

Actor Kagawa Teruyuki — famous for his love of insects — founded INSECT MARKET in 2018 as an 'insect and learning' community: natural education delivered through clothing and picture books. Around it grew three brands: Insect Collection, apparel with insect motifs; Insect Garden, ethical goods; and INSECT LAND, built around picture books.

In 2024 Kagawa stepped down as representative and producer of the operating company Aranchione, moving into an ambassador role. Two years later the whole venture winds up: Insect Collection, Insect Garden and INSECT LAND all end services on 31 July 2026, and the official site closes completely on 28 August.

The closing statement gave no business reason — only thanks for support in promoting SDGs and natural education. A farewell sale runs to the end, discounts up to 64 percent: むし, 'insect', in Japanese number wordplay.

Why it happened

  • The venture was Kagawa's passion and persona made into a business; two years after he stepped back from running it, it ends.
  • Education-apparel is a narrow niche — once the founder's daily involvement went, the concept had no second engine.
  • All three brands and the site close together: this is a wind-down, not a sale or handover.
What it cost8-year venture and 3 brands end; site closescostly

The lesson

A passion venture runs on its founder: Kagawa Teruyuki built INSECT MARKET's insect-education brands, stepped back from the company in 2024, and by July 2026 all three labels and the site close.

Aftermath

Insect Collection, Insect Garden and INSECT LAND end services on 31 July 2026; the insect.market site closes on 28 August 2026. No successor or revival was announced.

Sources

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